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Game Changer
Career Slam
Charity Events
First-Time Buyers Experience
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IAAPA Celebrates
Institutes and Symposia
Learning Lunches
Receptions
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Events by Track
Amusement Parks and Attractions
Entertainment
Facility Operations
Family Entertainment Centers
Finance and Technology
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Elaine St. George
Director - Global Retail Experience
The Hershey Company
Profile
As Director of Global Retail Experience for The Hershey Company, Elaine provides strategic leadership and direction to profitably build brand affinity through world-wide Hershey’s Chocolate World locations and store-in-store, partner outlets. After 20+ years of experiential brick-and-mortar retail, she is responsible for leading a team that creates memorable experiences through talent, store operations, design and assortment planning. Places where guests want to shop by creating places where people want to work as Hershey brand ambassadors.
Sessions
A Big Brand Means a Big Responsibility: Living Up to Today’s Consumer Expectations
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