Craig Herman

VP, Global Brand Experiences, & Publishing
Peanuts Worldwide LLC


Craig Herman has been with Peanuts for more than 10 years during which time he created a successful LBE strategy that builds on the brand’s strength as a consumer products and licensing powerhouse. For over 70 years Snoopy, Charlie Brown, and the whole Peanuts gang have brought smiles to fans around the world and now kids of all ages are enjoying the brand through award-winning attractions. Strategic global partnerships include Cedar Fair amusement parks, Universal Studios Japan, Lantern Festivals, dazzling immersive mall attractions, live stage shows, restaurants, cafes, hotels, botanical gardens, and FECs.


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