Chris Edwards

Founder & CEO


For over a decade, Chris Edwards has been promoting the evolution and use of visualization in the planning and production of film, television, and immersive media. Following early work as a layout artist and character animator at Walt Disney Feature Animation, he joined a team at Lucasfilm that would previsualize Star Wars Episode III: Revenge of the Sith from the “third floor” of George Lucas’ Skywalker Ranch. The experience would lead him, in October 2004, to spearhead the founding of a dedicated previsualization studio in Los Angeles, named THE THIRD FLOOR. The artist-led company has since become a global leader for visualization with a range of credits few facilities can claim: from HBO’s Game of Thrones to Lucasfilm’s newest Star Wars movies to motion pictures in Marvel’s Avengers, Guardians of the Galaxy, Captain America, Captain Marvel, Ant-Man and Thor franchises. Under Chris’s guidance, THE THIRD FLOOR has extended the benefits of design visualization and digital planning to support theme park attractions and AR/VR projects like Harry Potter and the Escape from Gringotts, Despicable Me: Minion Mayhem, The Martian VR Experience, and most recently, Super Nintendo World, that engage guests in these storytelling worlds. Chris is an active member of the Academy of Motion Picture Arts and Sciences, the Academy of Television Arts and Sciences, BAFTA LA Themed Entertainment Association, and the Visual Effects Society.


Back to the Search
For Technical Support with this webpage, please contact support.