Andrew leads creative teams, architects and engineers to deliver unique themed attractions across the leisure industry. He drives forwards the creative vision from identification of the initial concept through to full creative delivery. His projects include themed lands, roller coasters and water parks, all with strong storytelling at their heart to take friends and families on epic emotional adventures.
With a background in interior architecture and theatrical design, Andrew ensures spatial and technical requirements are fully considered from the very start of a project so focus can remain on creative storytelling and transporting guests into incredible new worlds. Through the development of strong narratives and skilfully choreographed show and ride sequences, Andrew creates experiences to emotionally connect with guests and create moments of anticipation, amazement and excitement that will leave them running to the entrance to ride again!