Jerry Henry

Chief Executive Officer
H2R Market Research


Jerry Henry is the Chief Executive Officer of H2R Market Research. He is a visionary leader & collaborative thought partner with more than 35 years of experience leading high performance work teams in Consumer Insights and Marketing Research.

Jerry’s experience in consumer market research spans numerous industries; but he is particularly skilled in the Travel & Entertainment Industry including theme parks, zoos, aquariums, science centers, museums, and many others.

Jerry has been researching U.S. consumer travel trends for decades. He has accumulated the largest set of proprietary attraction industry norms in North America. And his company (H2R) regularly partners with PGAV Destinations to annually, Voice of the Visitor, the attraction industry’s first and most comprehensive annual cross-sector study of its kind.


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