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EXPO HALL
HTML Floor Plan
Exhibitor List
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EXHIBITORS
Exhibitor Console
My Account
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Education Conference
EDUSessions
EDUTalks (New for 2021!)
Translated Programs
Ticketed Events
GM & Owners' Breakfast
Game Changer
Career Slam
Charity Events
First-Time Buyers Experience
EDUTours
IAAPA Celebrates
Institutes and Symposia
Learning Lunches
Receptions
Trade Show Floor Tours
Events by Track
Amusement Parks and Attractions
Entertainment
Facility Operations
Family Entertainment Centers
Finance and Technology
Food and Beverage
Games and Merchandise
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Robert Arvidsson
Head of Commercial / CCO
Liseberg
Profile
Robert Arvidsson is Head of Commercial at Liseberg and member of the group management team. He joined Liseberg in 2014 and his key responsibilities includes brand strategy, marketing, sales, digital transformation and business development. Prior to Liseberg, Robert held different senior brand management and e-commerce positions within retail and airline industries. He also have several years of experience working as a consultant in some of the leading brand and communication agencies in the Nordic region. Robert hold a BA in Marketing Communications and an MBA in Strategic Brand Management from the Norwegian School of Economics in Bergen (NHH).
Sessions
Strategic Storytelling: The Art, Craft, and Science of Story
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