Meta4 Interactive (formerly Minority Media)  

Montreal,  QC 
  • Booth: 213


Founded in 2010 as Minority Media, Meta4 Interactive is an award-winning multiverse game studio focused on creating innovative multiplatform games for home and Location-Based Entertainment (LBE) venues. Meta4 systems offer the highest revenue for operators thanks to unique curb appeal, the smallest footprint in their class, and content of outstanding quality. Meta4 game systems are currently in operation in the US, Canada, Mexico, Asia, and the Middle East.

 Press Releases

  • Great multiplatform games and VR experiences for players anywhere they gather 

    Montreal, Canada (September 16, 2021) – Minority Media Inc., the award-winning game studio established in 2010, today announced they have changed their brand to Meta4 Interactive to align with their evolution and expanded focus.

    The new brand is reflective of the growth the studio experienced over the unprecedented past year which fueled expansion. For Meta4 the global pandemic acted as a change accelerant. The company quickly pivoted to remote work and leveraged that to attract exciting global talent. Today the company employs an accomplished team working in Montreal, as well as remotely in France and Ecuador.

    Meta4 is a premiere independent studio focused on developing original intellectual property & games for location-based entertainment venues as well as mobile, console, and virtual reality platforms. The company has deepened its skillset in developing virtual reality games based upon international blockbuster entertainment brands such as the Transformers franchise in addition to developing games for the metaverse.

    “We have long been an agile, innovative independent game development studio and we look forward to continuing to blaze new paths as Meta4,” said Vander Caballero, CEO of Meta4. “The brand change is all about the evolution of the company to grow our customer base and deliver immersive entertainment everywhere players play.”

    Meta4 will focus on three market segments: 1. Location-based Entertainment (LBE), creating the software (platform, games) and hardware for multiplayer VR machines. 2. Games for at-home consumer VR. 3. games and content for the metaverse.

    Meta4 continues to expand its footprint in the location-based entertainment (LBE) market with game systems in family entertainment centers and other amusement locations in the USA, Canada, Europe, Asia, Australia, and the Middle East. The most recent TRANSFORMERS: VR Battle Arena four-player VR Game System was installed in August in Saudi Arabia.

    Later this year Meta4 will launch a Transformers title which will be an entirely new at-home single-player VR experience. It will feature a full campaign and hours of gameplay.

    “Meta4 Interactive is built for this moment in time, when millions of consumers are now regularly virtually sharing real-time concert experiences, film premieres and festivals in Fortnite and Roblox. Today users all over the world have begun to gather simultaneously and take part in games, meetings, and collaborations”, noted Michael Zaidan, VP of business development and global sales for Meta4. “We want to blur the lines of immersive entertainment by delivering great games wherever players gather, whether they are at home playing on a console, on their phone on the go, donning a VR headset in their living room, or out in the physical world engaging in a premium immersive attraction at their favorite amusement venues.”

  • Experience the Blockbuster Brand in a Small Footprint VR Attraction at IAAPA

    Montreal, Canada (October 29, 2021) – Meta4 Interactive, the award-winning game studio established in 2010 and formerly known as Minority Media, is excited to announce the IAAPA Expo tradeshow debut of TRANSFORMERS: VR Invasion, a new VR game built for their TRANSFORMERS: VR Battle Arena attraction.

    The Meta4 games team developed TRANSFORMERS: VR Invasion during the pandemic and lockdown of 2020. TRANSFORMERS: VR Invasion delivers collaborative gameplay that enables guests to be part of the liberation squad of humans fighting alongside well-known Autobots like Optimus Prime and Bumblebee, as well as Grimlock, the leader of the Dinobots powerful strike squad.

    “Since the lockdown began, we’ve rebranded as Meta4 to reflect our evolution into a multi-platform games studio and we completed this innovative new game to bring more gameplay variety and repeat play value to our Transformers VR attraction”, noted Vander Caballero, CEO of Meta4 Interactive. “We are always looking for ways to create amazing experiences in the physical and virtual worlds. Transformers fans are going to love this!”

    TRANSFORMERS: VR Battle Arena, which debuted at IAAPA in 2019, is a 4-player arena that comes with two distinct VR games, “TRANSFORMERS: VR Invasion” and “TRANSFORMERS: VR Battle Arena”, the game that shares its name with the attraction. “TRANSFORMERS: VR Battle Arena”, enables players to become a heroic Autobot or unleash their inner Decepticon in a player-versus-player (PvP) battle.

    TRANSFORMERS: VR Battle Arena is the first small footprint VR system with a blockbuster brand and the only VR system that enables players to play as an Autobot or Decepticon or alongside their favorite Transformers ‘bots. Distribution and financing are available for the TRANSFORMERS: VR Battle Arena, which was recently recognized with a VR Focus award for “Best LBE Experience”.

    Throughout 2022, Meta4 will deliver exciting new VR games for the TRANSFORMERS: VR Battle Arena at no additional cost to the attraction operator. New games will arrive automatically to drive repeat play from guests and keep the arena fresh and compelling.


    • Visit Meta4 at Booth #213

    • Book a TRANSFORMERS: VR Battle Arena demo in advance HERE to guarantee your slot

    • Meta4 is a platinum sponsor of IAAPA and the Family Entertainment Center (FEC) Lunch series Tuesday through Thursday from 12-2:00 pm every day. Purchase tickets HERE

    • Preview Meta4 as part of the official IAAPA Trade Show Floor Tour: Virtual Reality Suppliers  - Tuesday, Nov 16. Register here: Link to: 

    • Attend a Meta4 presentation: Bring a Blockbuster Brand to any FEC on Wednesday, November 17 from 11:45 AM - 12:05 PM at the IAAPA EDUTalk Stage


  • Transformers VR: Battle Arena
    Draw players of all ages with TRANSFORMERS: VR BATTLE ARENA an eye-popping, must-play virtual reality anchor attraction for any amusement location....


    Transformers is a global blockbuster franchise with millions of fans around the world. Since 1984, the franchise has come to life in epic movies, TV shows, comic books, innovative toys, and digital media.

    TRANSFORMERS: VR Battle Arena is your opportunity to bring this enduring and amazing brand into your location!


    Draw players of all ages with TRANSFORMERS: VR BATTLE ARENA an eye-popping, must-play virtual reality attraction. With the highly recognizable brand name prominently displayed, and huge characters like Bumblebee and Optimus Prime looming large, everyone in your location will be playing and watching TRANSFORMERS: VR BATTLE ARENA.

    • Exclusive four-player TRANSFORMERS VR in the industry’s smallest footprint VR system at ONLY 144 ft² / 13.38m²; fast ROI

    • Upgraded computers, with enhanced memory and graphics`

    • Dramatic TRANSFORMERS theming for high curb appeal turning spectators into new players - dynamic LED flooring, branded game system, glowing centerpiece, and a themed play area

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