Reach Public Relations
Harvest Snaps Launches National Promotion with Fandango
In-Store Movie Offer Provides Shoppers $5 Promo Code with Purchase of Five Harvest Snaps Bags
Fairfield, CA – This holiday season, Harvest Snaps, the popular lineup of veggie-first snacks from Calbee North America, is partnering with Fandango to offer a special promotion for snack lovers and movie goers nationwide. After purchasing five bags of Harvest Snaps, shoppers can elect to receive $5 toward a movie ticket from the #1 movie ticketing app. With the holidays being the highest movie attendance time of year, according to Box Office Mojo, the campaign is perfectly timed to generate sales and increase consumer awareness for the brand.
During the promotion, Harvest Snaps’ 3oz and 3.3oz bags will be offered at a special value of five for $10, and the 10oz flavors will be discounted to $5 each. After purchasing any combination of five bags, the consumer simply needs to upload their receipt to HarvestSnapsMovieOffer.com. Within 48 hours, they will receive $5 toward a movie ticket redeemable at Fandango.com for a movie of their choice. Receipts can be submitted from November 4, 2019 through January 11, 2020, and the code can be redeemed at Fandango.com through February 11, 2020. There is no limit to the number of receipts that can be submitted!
Designed to be as simple for retailers as it is for shoppers, the movie offer is easy to execute in store, with no new item set up required. All Harvest Snaps orders shipped during the promotion will come in special, point-of-purchase packaging retailers can display, including themed open-stock cases, four-case themed shippers, and 35-case themed pallets. These each feature instructions for shoppers about how to participate in the program. Retailers can start placing their orders in early September, and orders will ship from October 4th through December 4th. All orders will arrive within four weeks.
“As a brand, we are all about bringing people together,” said Paul Laubscher, Director of Marketing with Calbee North America. “Going to the movies with family and friends is one of our favorite activities, and we hope through this promotion to inspire more people to spend time together over the holiday season, while also encouraging them to enjoy Harvest Snaps’ lineup of wholesome, crunchy and delicious veggie-first snacks.”
Harvest Snaps’ Fandango program will be supported by an active digital advertising and social media campaign planned for this November. The company will also be providing launch kits to participating retailers. For questions, contact firstname.lastname@example.org, and visit www.harvestsnaps.com and follow @harvestsnaps on social media for more information.
About Calbee North America
Since expanding from Japan in 1970, the Calbee North America team has been passionate about making delicious snacks and using quality ingredients that bring a smile to your day. Their mantra is to “Harvest the Power of Nature,” and this is demonstrated in the company’s popular and nationally distributed line of Harvest Snaps Snack Crisps, which feature green peas, black beans or red lentils as the product’s first ingredient. Visit https://calbeena.com/ for more information.
Fandango is the ultimate digital network for all things movies, serving more than 67 million unique visitors per month globally with best-in-class movie information, ticketing to more than 45,000 screens, trailers and original video, home entertainment and fan merchandise. Its portfolio includes leading online ticketers Fandango, MovieTickets.com and Flixster in the U.S.; Ingresso in Brazil and Fandango Latin America, as well as world-renown movie review site Rotten Tomatoes and Movieclips, the #1 movie trailers and content channel on YouTube. Fandango's movie discovery and ticketing innovations can also be found on mobile, social, AI and voice platforms from Apple, Facebook, Google, Amazon, and others.