Calbee North America

2600 Maxwell Way
Fairfield,  CA 
United States
http://www.saladtoppers.com

• Booth: 2423

At Calbee, our passion is simple: To create innovative snacks that are made with naturally delicious, farm selected ingredients, so we all can Crunch Better. Calbee is proud to offer a wide variety of snacks, that provide consumers with tasty and exciting alternatives to regular chips, including Harvest Snaps veggie snack crisps, which have taken the produce aisle by storm. 

New at PMA are Harvest Snaps Salad Toppers green pea crisps. With green peas as the #1 ingredient, Salad Toppers deliver a light crispy crunch, come in three vibrantly delicious flavors, and provide a natural source of plant protein and fiber. With only 30 calories per serving, this baked topper is certified gluten-free, vegetarian friendly, free of artificial flavors, colors, cholesterol, and the common allergens soy, nuts, wheat and eggs.

 Press Releases

• Harvest Snaps Launches Pea-Based Salad Toppers™ (Aug 19, 2019)

  Press contact: 
  Shaina Ostroff
  Reach Public Relations
  424-835-4229 
  shaina@reach-pr.com

  Harvest Snaps Launches Pea-Based Salad Toppers™

  Crunch Better with New Gluten-Free, Baked Green Pea Crisps Exhibiting at PMA Fresh Summit

  Fairfield, CA – Move over croutons, there’s a new way to Crunch Better! Calbee North America is introducing Harvest Snaps Salad Toppers™ Green Pea Crisps at the PMA Fresh Summit Convention + Expo, booth #2423. Made from farm-picked green peas as the #1 ingredient, this new product delivers what salad enthusiasts have been seeking for years: a topper with a crispy crunch that is not too hard, comes in vibrantly delicious flavors, and provides a natural source of plant protein and fiber all while being entirely gluten free. Finally, there’s a no-sacrifices way to add texture and a burst of flavor to salads. 

  Clocking in at only 30 calories per serving, this baked (never fried!) topper is also certified gluten-free, vegetarian friendly, plus completely free of artificial flavors, colors, cholesterol, and the common allergens soy, nuts, wheat and eggs. Designed to take your greens from “ho hum” to “oh wow!”, here’s how the new Harvest Snaps Salad Toppers lineup breaks down: 

  • Garlic Butter: This classic flavor pairs beautifully with the naturally sweet taste of green peas. 
  • Italian Herb: Seasoned with oregano, parsley, and a hint of garlic, these dynamic crisps will take your salad to the next level. 
  • Chipotle: This topper brings on the heat, adding a kick of adventurous flavor that’ll keep you coming back for more.

  As noted by Paul Laubscher, Director of Marketing with Calbee North America, “Our goal is to make salad fun again and toss up a category that’s been long represented by hard, bread-based, croutons or dried fruit and seeds. Harvest Snaps has always been in the produce aisle, so creating a vegetable-first salad topper was a natural product extension. We’re excited for people to start crunching better, while enjoying naturally delicious flavors and a perfectly crispy texture.” 

  In addition to being an ideal pairing for salads, Harvest Snaps Salad Toppers™ Green Pea Crisps are also fantastic sprinkled on soups, used to create a crunchy breading for baked dinner recipes, or for snacking straight out of the bag. Sold in 3oz re-sealable bags, the products are currently available for retailers to carry and planned to be in stores this fall. Harvest Snaps Salad Toppers’ packages are part of the TerraCycle recycling program, an initiative led by Calbee North America to help reduce waste and give back to charity. Click HERE to learn more about how to participate. Also visit www.saladtoppers.com and follow @HarvestSnaps on Facebook, Instagram and Twitter.

  About Calbee North America
  Since expanding from Japan in 1970, the Calbee North America team has been passionate about making delicious snacks and using quality ingredients that bring a smile to your day. Their mantra is to “Harvest the Power of Nature,” and this is demonstrated in the company’s popular and nationally distributed line of Harvest Snaps Snack Crisps, which feature green peas, black beans or red lentils as the product’s first ingredient. Visit https://calbeena.com/ for more information.

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• Harvest Snaps Celebrates the Season with Holiday Flavors (Aug 19, 2019)

  Press contact: 
  Shaina Ostroff
  Reach Public Relations
  424-835-4229 
  shaina@reach-pr.com

  Harvest Snaps Celebrates the Season with Holiday Flavors

  Special Edition Salted Caramel and Cinnamon Brown Sugar Red Lentil Snack Crisps Join Lineup

  Fairfield, CA – Harvest Snaps is bringing back, by popular demand, two limited edition holiday flavors: Salted Caramel Red Lentil Snack Crisps and Cinnamon Brown Sugar Red Lentil Snack Crisps. Baked (never fried!), these indulgently crunchy, veggie-first snack crisps feature Non-GMO red lentils as the first ingredient and are only 130 calories per serving, making them a deliciously better-for-you alternative to traditional holiday treats. They also pack 6g of plant-based protein and 3g of fiber in every serving, are certified gluten-free, and completely free of artificial flavors, colors, cholesterol, and the common allergens soy, nuts, wheat and eggs.

  Ranking first and third respectively in a recent flavor and TURF analysis*, here’s how the fun and festive flavors break down:

  • Salted Caramel: The decadent sweetness of caramel is paired with a sprinkle of savory salt for an irresistible holiday treat that will satisfy any snack craving. 
  • Cinnamon Brown Sugar: Warm cinnamon meets sweet brown sugar in this classic combo that’s sure to warm hearts and stomachs. 

  As noted by Paul Laubscher, Director of Marketing with Calbee North America, the parent company behind Harvest Snaps, “Salted caramel and cinnamon sugar are two of the most popular holiday flavors, and when paired with our red lentil snack crisps, the result is a can’t-resist snack that delivers seasonal goodness without the guilt. Merry snacking!” 

  Sold in festive 3oz bags, Harvest Snaps’ Holiday Snack Crisps are currently available for retailers to order and planned to be in stores this November. All of Harvest Snaps’ packages are part of the TerraCycle recycling program, an initiative led by Calbee North America to help reduce waste and give back to charity. Click HERE to learn more about how to participate. Also visit www.harvestsnaps.com and follow @harvestsnaps on social media for more information.

  About Calbee North America
  Since expanding from Japan in 1970, the Calbee North America team has been passionate about making delicious snacks and using quality ingredients that bring a smile to your day. Their mantra is to “Harvest the Power of Nature,” and this is demonstrated in the company’s popular and nationally distributed line of Harvest Snaps Snack Crisps, which feature green peas, black beans or red lentils as the product’s first ingredient. Visit https://calbeena.com/ for more information. *Calbee-Griffith Foods Flavor Sort & TURF Analysis (Dec. 2017)

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• Harvest Snaps Launches National Promotion with Fandango (Aug 19, 2019)

  Press contact: 
  Shaina Ostroff
  Reach Public Relations
  424-835-4229 
  shaina@reach-pr.com

  Harvest Snaps Launches National Promotion with Fandango

  In-Store Movie Offer Provides Shoppers $5 Promo Code with Purchase of Five Harvest Snaps Bags

  Fairfield, CA – This holiday season, Harvest Snaps, the popular lineup of veggie-first snacks from Calbee North America, is partnering with Fandango to offer a special promotion for snack lovers and movie goers nationwide. After purchasing five bags of Harvest Snaps, shoppers can elect to receive $5 toward a movie ticket from the #1 movie ticketing app. With the holidays being the highest movie attendance time of year, according to Box Office Mojo, the campaign is perfectly timed to generate sales and increase consumer awareness for the brand.

  During the promotion, Harvest Snaps’ 3oz and 3.3oz bags will be offered at a special value of five for $10, and the 10oz flavors will be discounted to $5 each. After purchasing any combination of five bags, the consumer simply needs to upload their receipt to HarvestSnapsMovieOffer.com. Within 48 hours, they will receive $5 toward a movie ticket redeemable at Fandango.com for a movie of their choice. Receipts can be submitted from November 4, 2019 through January 11, 2020, and the code can be redeemed at Fandango.com through February 11, 2020. There is no limit to the number of receipts that can be submitted!  

  Designed to be as simple for retailers as it is for shoppers, the movie offer is easy to execute in store, with no new item set up required. All Harvest Snaps orders shipped during the promotion will come in special, point-of-purchase packaging retailers can display, including themed open-stock cases, four-case themed shippers, and 35-case themed pallets. These each feature instructions for shoppers about how to participate in the program. Retailers can start placing their orders in early September, and orders will ship from October 4th through December 4th. All orders will arrive within four weeks.

  “As a brand, we are all about bringing people together,” said Paul Laubscher, Director of Marketing with Calbee North America. “Going to the movies with family and friends is one of our favorite activities, and we hope through this promotion to inspire more people to spend time together over the holiday season, while also encouraging them to enjoy Harvest Snaps’ lineup of wholesome, crunchy and delicious veggie-first snacks.” 

  Harvest Snaps’ Fandango program will be supported by an active digital advertising and social media campaign planned for this November. The company will also be providing launch kits to participating retailers. For questions, contact info@harvestsnaps.com, and visit www.harvestsnaps.com and follow @harvestsnaps on social media for more information. 

  About Calbee North America
  Since expanding from Japan in 1970, the Calbee North America team has been passionate about making delicious snacks and using quality ingredients that bring a smile to your day. Their mantra is to “Harvest the Power of Nature,” and this is demonstrated in the company’s popular and nationally distributed line of Harvest Snaps Snack Crisps, which feature green peas, black beans or red lentils as the product’s first ingredient. Visit https://calbeena.com/ for more information.

  About Fandango
  Fandango is the ultimate digital network for all things movies, serving more than 67 million unique visitors per month globally with best-in-class movie information, ticketing to more than 45,000 screens, trailers and original video, home entertainment and fan merchandise. Its portfolio includes leading online ticketers Fandango, MovieTickets.com and Flixster in the U.S.; Ingresso in Brazil and Fandango Latin America, as well as world-renown movie review site Rotten Tomatoes and Movieclips, the #1 movie trailers and content channel on YouTube. Fandango's movie discovery and ticketing innovations can also be found on mobile, social, AI and voice platforms from Apple, Facebook, Google, Amazon, and others. 

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• Harvest Snaps Launches New Flavors in Bigger Bags (Aug 19, 2019)

  Press contact: 
  Shaina Ostroff
  Reach Public Relations
  424-835-4229 
  shaina@reach-pr.com

  Harvest Snaps Launches New Flavors in Bigger Bags

  Southern Style Barbecue Black Bean and White Cheddar Green Pea Snack Crisps Join Lineup

  Fairfield, CA – Calbee North America, in support of its popular Harvest Snaps brand, is introducing New Bigger Bag resealable pouches and two new product SKUs. Southern Style BBQ Black Bean Snack Crisps and White Cheddar Green Pea Snack Crisps will join the Original Lightly Salted Green Pea Snack Crisps in updated 10oz packaging. Made with farm-picked vegetables as the first ingredient, each flavor features the same deliciously baked (never fried!) crunch and irresistible taste consumers have come to love-- just more of it! 

  With 30-60% less fat than regular potato chips and only 130 calories per 22 crisps, these veggie-first snacks are made with high-quality ingredients and completely free of artificial flavors, colors, cholesterol, and the common allergens soy, nuts, wheat and eggs. 

  Here’s how Harvest Snaps’ better-for-you, New Bigger Bags break down:

  • Southern Style BBQ (New): Bursting with a perfect balance of naturally smoky flavors and just the right amount of red pepper heat, these smoky and spicy black bean snack crisps offer an impressive 4g of plant protein, 50mg of calcium, and 240mg of potassium per serving.
  • White Cheddar (New): Sharp and creamy cheddar flavors “pop” in every crunchy bite of these green pea snack crisps. Each deliciously cheesy serving provides 5g of plant-protein, 4g of fiber (a good source), 70mg of calcium, and 250mg of potassium. 
  • Lightly Salted (The Original!): The naturally good taste and powerful nutrition of green peas are the shining stars of these truly tasty, crunchy snack crisps. Dairy free and low in sodium, each serving offers 5g of plant protein, 5g of fiber (a good source), 60mg of calcium, and 240mg of potassium.

  As noted by Paul Laubscher, Director of Marketing with Calbee North America, “Harvest Snaps has found a natural home in the produce department with our 3oz and 3.3oz products. In addition, we have listened to consumers who consistently request a larger bag format, especially with a resealable zipper. In response to our consumers’ desires to crunch more deliciously crisp Harvest Snaps, we’re excited to deliver this larger 10oz bag format, while also providing new flavor-forward product offerings like Southern Style BBQ and White Cheddar. We want people to know that better-for-you snacking should always taste this good!”

  Harvest Snaps’ New Bigger Bag with resealable zipper is currently available in stores across the country. All of Harvest Snaps’ packages are part of the TerraCycle recycling program, an initiative led by Calbee North America to help reduce waste and give back to charity. Click HERE to learn more about how to participate. Also visit www.harvestsnaps.com and follow @harvestsnaps on social media for more information. 

  About Calbee North America
  Since expanding from Japan in 1970, the Calbee North America team has been passionate about making delicious snacks and using quality ingredients that bring a smile to your day. Their mantra is to “Harvest the Power of Nature,” and this is demonstrated in the company’s popular and nationally distributed line of Harvest Snaps Snack Crisps, which feature green peas, black beans or red lentils as the product’s first ingredient. Visit https://calbeena.com/ for more information.

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• Harvest Snaps: Veggie-Based Crisps to Help You Thrive (Aug 19, 2019)

  Press contact: 
  Shaina Ostroff
  Reach Public Relations
  424-835-4229 
  shaina@reach-pr.com

  Harvest Snaps: Veggie-Based Crisps to Help You Thrive 

  Farm-Picked Green Peas, Black Beans or Red Lentils are the First Ingredient in BFY Snack Lineup

  Fairfield, CA – Remember the first time you tasted a freshly-picked tomato straight from the vine or fresh snap peas from a farm stand? Pair that fresh, flavor-forward taste with the undeniable appeal of a crunchy, salty snack, and the result is Harvest Snaps from Calbee North America. Farm-picked vegetables (green peas, black beans or red lentils) are the first ingredient of these better-for-you, veggie-based snack crisps, which are sold in their natural home: the produce aisle. 

  Featuring 30-60% less fat than regular potato chips and only 130 calories per 22 crisps, these baked (never fried!) snacks pack in 4-5g of plant-based protein, 3-5g of fiber, plus calcium and potassium in every serving. Each irresistible, crunchy bite is completely free of artificial flavors, colors, cholesterol, and the common allergens: soy, nuts, wheat and eggs. 

  Showing the world just how delicious healthy snacking can be, here’s how the brand’s ten creative flavor offerings break down:  

  • Lightly Salted (The Original!): The naturally delicious taste and powerful nutrition of green peas are the shining stars of these Non-GMO Project Verified, low-sodium and dairy-free snack crisps. 
  • Southern Style BBQ (New): These black bean snack crisps are bursting with a perfect balance of sweet smoky flavors and just the right amount of red pepper heat.  
  • White Cheddar (New): Sharp and creamy cheddar flavors “pop” in every crunchy bite of these green pea snack crisps. Cheese meets peas… yes please!
  • Parmesan Roasted Garlic (New): Rich parmesan cheese is paired with savory, oven-roasted garlic to create a green pea snack crisp umami experience. Molto Buono!
  • Caesar: These light and creamy pea snack crisps easily satisfy your Caesar salad cravings any time of day. 
  • Wasabi Ranch: The heat and bite of wasabi, paired with the creamy coolness of ranch dressing, combine to make these zippy green pea snack crisps the perfect pick-me-up. 
  • Black Pepper: Cracked and spicy ground pepper kick up the heat of these Non-GMO Project Verified, dairy-free and low-sodium green pea snack crisps.
  • Tomato Basil: The perfect pairing of vine-ripened tomatoes and fresh basil make these Non-GMO Project Verified and dairy-free red lentil snack crisps sure to tantalize the taste buds.
  • Mango Chile Lime: Sweet mango, zesty lime and spicy chiles join together in these dairy-free black bean snack crisps that’ll get your taste buds dancing with delight.
  • Habanero: Made with wholesome, superfood black beans and real habanero peppers, these dairy-free black bean crisps are only for the bold: crunch, heat, repeat!

  Harvest Snaps are currently available in 3oz and 3.3oz bags in a wide variety of grocery, club, drug, convenience, and natural food stores across the country. Select flavors, including Southern Style BBQ, White Cheddar and Lightly Salted, were recently introduced in a 10oz “Bigger Bag” size. All of Harvest Snaps’ packages are part of the TerraCycle recycling program, an initiative led by Calbee North America to help reduce waste and give back to charity. Click HERE to learn more about how to participate. Also visit www.harvestsnaps.com and follow @harvestsnaps on social media for more information. 

  About Calbee North America
  Since expanding from Japan in 1970, the Calbee North America team has been passionate about making delicious snacks and using quality ingredients that bring a smile to your day. Their mantra is to “Harvest the Power of Nature,” and this is demonstrated in the company’s popular and nationally distributed line of Harvest Snaps Snack Crisps, which feature green peas, black beans or red lentils as the product’s first ingredient. Visit https://calbeena.com/ for more information.

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