SafeTraces, Inc.

4473 Willow Road, Suite 260
Pleasanton,  CA 
United States
http://www.safetraces.com
  • Booth: 4601

SafeTraces' ground-breaking IoT solutions enables producers and processors make food production safer, more sustainable, and less wasteful. The miniDART uses edible, invisible DNA bar codes to trace the product - not the packaging - at the item level to verify source, authenticity, and purity in minutes - anytime, anywhere. The saniDART provides rapid, on-site cleaning and sanitation verification, using food-grade pathogen surrogates that can be sampled and analyzed in-house, in minutes.  SAFETRACES - TAG. TEST. TRUST.


 Press Releases

  • https://www.prnewswire.com/news-releases/ul-and-safetraces-transform-palm-oil-sustainability-practices-300894318.html

    PLEASANTON, Calif.Aug. 1, 2019 /PRNewswire/ -- UL, a leading global safety science company, today officially announced a strategic partnership with leading traceability solutions provider, SafeTraces. This collaboration launches a ground-breaking traceability solution, combining SafeTraces state-of-the-art, DNA-based traceability solutions and UL's scientific leadership and trusted supply chain verification capabilities. The solution offers businesses a transformative and efficient approach for palm oil traceability and purity assurance and helps to alleviate significant and increasing pressure to deliver on commitments to enhance sustainability practices.

    While the 2017 Ceres' Reporting Guidance for Responsible Palm notes serious issues around palm oil production such as tropical deforestation, increases in greenhouse gas emissions, and worker's rights infringements, discontinuing the supply and use of palm oil altogether is not the answer. Palm oil production is an essential contributor to the economies of many countries, and the production of alternative, less efficient oils would result in more deforestation. Global efforts to prevent environmental and labor abuses commonly associated with palm oil production have failed to keep pace with consumer demands for sustainable sourcing. The appropriate and most effective response to the problem is a consolidated effort from all stakeholders to produce and source sustainable palm oil across the entire supply chain.

    UL and SafeTraces are solving critical challenges and removing barriers to access markets by offering brands a uniquely robust and innovative solution to the problem. SafeTraces patented DNA-based traceability technology provides actors across the palm oil supply chain with the source information they need to make sustainable choices. UL's objective, science-based assessments confirm the accuracy of that information. With the ability to accurately identify the source of palm oil, leading food companies, processors, and producers can significantly strengthen sustainable sourcing systems and simultaneously drive trust within the industry and with consumers.

    "SafeTraces has developed a game-changing first-mile traceability solution that links the physical food product to its digital ID," said Simin Zhou, Vice President and General Manager for UL Ventures. "Through our integration with the SafeTraces solution, we can jointly accelerate and validate the supply chain's efforts toward fully traceable, more sustainable sourcing practices. As a 3rd party audits and inspections provider with a worldwide presence, we will work together with SafeTraces to tackle the palm oil sourcing problem on the ground, delivering unprecedented control of and insight into a critically important food supply chain at the global level."

    "Palm oil is ubiquitous in the world's most popular consumer food and household products, yet its supply chain has a well-documented track record of troubling environmental and labor practices that sadly continues today," said Anthony Zografos, Founder and CEO of SafeTraces. "The human, environmental, and financial toll of this problem is enormous. The first-mile, from plantation to mill, is where the risk of deforestation and labor exploitation is greatest and where traceability is weakest. SafeTraces is thrilled to partner with a global leader like UL to securely trace palm oil back to individual plantations in a way that is operationally and financially attractive for our customers."

    About UL
    UL helps create a better world by applying science to solve safety, security and sustainability challenges. We empower trust by enabling the safe adoption of innovative new products and technologies. Everyone at UL shares a passion to make the world a safer place. All of our work, from independent research and standards development, to testing and certification, to providing analytical and digital solutions, helps improve global well-being. Businesses, industries, governments, regulatory authorities and the public put their trust in us so they can make smarter decisions. To learn more, visit UL.com.

    About SafeTraces
    SafeTraces provides the only patented on-food safety solutions that protect the food industry and consumers from food recalls, adulteration, and fraud. We are committed to providing complete, low-cost solutions that deliver results in minutes. Our traceability solutions enable customers to gain full transparency into the origin, protect their brand, and reduce processing and recall costs. Our sanitation verification solutions provide insight into the effectiveness of the sanitation process – on-site and in minutes.

    SafeTraces was founded in 2013 and has grown into an expert team of entrepreneurs, scientists, and engineers dedicated to using nature's DNA to make food production safer, more transparent and sustainable. Learn more about SafeTraces at www.safetraces.com.

  • https://www.prnewswire.com/news-releases/jbt-and-safetraces-global-alliance-set-to-revolutionize-food-safety--traceability-with-game-changing-technology-300879025.html

    PLEASANTON, Calif.July 2, 2019 /PRNewswire/ -- JBT Corporation, the top-tier technology solutions provider to the global food and beverage industry, and SafeTraces, a leading food safety and traceability solutions provider, have announced a global alliance to integrate SafeTraces' breakthrough, patented DNA-based technologies into JBT's solutions portfolio for worldwide distribution.

    The strategic alliance will focus on incorporating SafeTraces' groundbreaking food safety and traceability technology into JBT FoodTech businesses, including fresh produce technologies, fresh-cut technologies, and coating equipment solutions, enabling rapid verification of sanitation processes and item-level tracking and tracing of food materials. Instead of waiting for days or weeks to verify food safety, sustainability or purity, the integrated solutions will provide the food industry with actionable results in minutes, fundamentally changing the way safe, sustainable food is produced and delivered.

    According to The United States Public Interest Research Group (U.S. PIRG), food-related recalls have risen at 10% in the United States from 2013 to 2018. The Grocery Manufacturers Association (GMA) also estimates that each recall results in over $10 billion in direct costs not including indirect costs related to long-term damage to the brand reputations of food industry actors. Meanwhile, the US Food and Drug Administration (FDA) has repeatedly called on the food industry to embrace new technologies and innovations focused on improving its ability to secure the food supply chain and engage in more effective tracking and tracing of food from farm to fork.

    JBT is committed to continued innovation by applying differentiated and proprietary technologies to meet its customers' food processing needs. It continually strives to improve its existing solutions and develop new solutions by working closely with its customers to meet their evolving needs.

    "Food safety and traceability is a mega-trend that will transform the marketplace over the next generation," said Carlos Fernandez, JBT's Executive Vice President and President, Liquid Foods. "Consumers are increasingly rewarding food companies that provide greater transparency on how their food was produced and leaving behind those that don't. SafeTraces has developed a game-changing technology that has wide-ranging applications across our business. We're thrilled to partner with them and offer this breakthrough to our customers."

    "On-product, item-level traceability is the holy grail of source assurance, and rapid on-site verification of sanitation process is the holy grain of safety assurance," said SafeTraces Founder & CEO Anthony Zografos. "We're the first company to develop a technology that is commercially viable, scalable, and delivers clear benefits and a clear return on investment to customers. Partnering with a renowned market leader like JBT presents a tremendous opportunity to commercialize and distribute our technology at a global scale."

    About JBT

    JBT Corporation is a leading global technology solutions provider to high-value segments of the food & beverage industry with focus on proteins, liquid foods and automated system solutions. JBT designs, produces and services sophisticated products and systems for multi-national and regional customers through its FoodTech segment. JBT also sells critical equipment and services to domestic and international air transportation customers through its AeroTech segment. JBT Corporation employs approximately 6,500 people worldwide and operates sales, service, manufacturing and sourcing operations in more than 25 countries.

    About SafeTraces

    SafeTraces provides the only patented on-food safety solutions that protect the food industry and consumers from food recalls, adulteration, and fraud. The company is committed to providing complete, low-cost solutions that deliver results in minutes. Its traceability solutions enable customers to gain full transparency into origin, protect their brand, and reduce processing and recall costs. SafeTraces sanitation verification solutions provide insight into the effectiveness of the sanitation process – on-site and in minutes. The company was founded in 2013 and has grown into an expert team of entrepreneurs, scientists, and engineers dedicated to using nature's own DNA to make food production safer, more transparent and sustainable. Learn more about SafeTraces at www.safetraces.com


Send Email

Type your information and click "Send Email" to send an email to this exhibitor. To return to the previous screen without saving, click "Reset".


For Technical Support with this webpage, please contact support.