This winter, Lone Star Citrus continues to revolutionize the grapefruit category with Winter Sweetz™, a brand designed to drive retail sales by increasing grapefruit consumption among existing customers and attracting new category consumers with innovative graphics, powerful taste cues and a smart marketing plan. Lone Star Citrus is a vertically integrated grower/packer/juicer/shipper of world-famous Texas red grapefruit and sweet, juicy oranges based in Mission, Texas.