American Sweet Potato Marketing Institute (ASPMI)
Driving Demand for U.S. Sweet Potatoes in the Canadian Market
The American Sweet Potato Marketing Institute represents U.S. sweet potato growers and works to grow category sales through research, marketing, and international trade development.
Why Buyers & Merchandisers Should Connect With Us:
• Strong Consumer Demand – Sweet potatoes continue to trend with health-focused shoppers seeking nutrient-dense, versatile meal solutions.
• Year-Round Supply – Reliable production across key U.S. growing regions ensures consistent availability and quality.
• Category Growth Support – Access to consumer insights, promotional tools, nutrition messaging, and merchandising resources to help drive velocity.
• On-Trend Appeal – A natural fit for wellness, plant-forward, value, and comfort food occasions.
• Export & Trade Expertise – Supporting smooth market access and strong supply chain partnerships in Canada and globally.
Sweet potatoes provide fibre, vitamins A, C, E, is versatile across departments (produce, meal kits, prepared foods), and adaptable to multiple retail formats from bulk to value-added.
At CPMA, we’re looking to connect with retail category managers, procurement teams, and merchandising leaders who want to grow sales, increase basket size, and tap into evolving consumer trends.
Visit us on Stand 1642 to discuss:
• Category insights and growth opportunities
• Supply partnerships
• Promotional collaboration
• Market trends and consumer research
Let’s grow the sweet potato category together.