PRODUCE BUSINESS is where industry buyers turn for information, insight, and understanding. Our coverage extends beyond the news of the day, providing in-depth editorial about the purchasing, marketing, merchandising, and management interests of the fresh produce industry. Our features bring profit opportunities into focus and include articles about trade and consumer trends, the retail and foodservice sectors, as well as exclusive commentary and analysis on developments in finance, commerce, and government as they affect the produce trade. Our mission since 1985: Initiating Industry Improvement.