Cincinnati,  OH 
United States
  • Booth: 1-514

Welcome to Amsterdam! Please visit us at Booth 1-514.

As a team of practical dreamers, JRA plans, designs, and realizes immersive experiences that create memories and excite audiences around the world.

JRA’s team of experienced planners, designers, producers and project managers provide the guidance and expertise required to turn your dreams into destinations. 

JRA provides all the services you need to produce an exceptional experience - from kickoff to opening day - so you gain a continuity that ensures your dream becomes reality. We understand what it takes to bring ideas to life in ways that encourage visitors to connect with your story and return to your attraction. These services include:

  • Master Planning
  • Writing and Content Development
  • Exhibit/Attraction Planning and Design
  • Graphic Design
  • Executive Media Production
  • Project Management
  • Art Direction

That's why clients as diverse as LionsgateCoca-ColaFerrariCrayolaUniversal Studios, the Cincinnati RedsScience Centre Singapore, and Jim Beam have all trusted us to create custom experiences that are as unique as they are appealing.

 Press Releases

  • Located within Jeju Shinhwa World in South Korea, Lionsgate Movie World will feature six immersive zones based on the studio's biggest franchises, making guests feel as if they've stepped into the worlds of these blockbuster films. Working with Landing Jeju Development Company Ltd. and Lionsgate, JRA is providing master planning, design, and project management for this one-of-a-kind destination, which will be Korea's first theme park built exclusively around global films and Lionsgate’s largest theme park project to-date.
  • Kennywood and the Pittsburgh Steelers recently broke ground on “Steelers Country”, a one-of-a-kind themed land that celebrates the beloved Pittsburgh Steelers football team, while putting fans at the center of the action.

    JRA is currently providing complete planning and design for the land, which is set to open within the historic amusement park in 2019.

    Steelers Country theme park design

    This highly anticipated attraction area will feature a number of interactive experiences, games, food and retail offerings to fully immerse guests within the excitement of game day. Many of the land’s physical interactives will allow guests to track their progress and see how they stack up against others via an interactive scoreboard.

    Steelers Country theme park design

    The signature attraction within Steelers Country will be the record-setting Steel Curtain rollercoaster, which will speed guests through 4,000 feet of steel track at 75 miles per hour while navigating 9 inversions – including the world’s tallest at 197 feet above the ground.

    Steelers Country theme park design

    “We are truly excited to have the opportunity to work with both Kennywood and the Steelers to help create this innovative attraction area. Both are highly respected organizations, known for their rich history and tradition of excellence. We look forward to delivering an experience that will immerse guests within the spirit of Steelers football like never before,” said Shawn McCoy, JRA’s Vice President.

    “Being the first park to collaborate with a professional sports franchise on not only a themed area, but also a pulse-pounding, high-flying roller coaster is a great honor that fits in with Kennywood’s longstanding tradition of innovation,” said Kennywood General Manager Jerome Gibas in a statement. “For that franchise to be our hometown Steelers, the most successful team in America’s most popular sport, it’s a sure touchdown!”

    With Steelers Country, Kennywood and the Steelers are honoring the greatness of the past, while looking toward the future, providing guests with memorable experience worth repeating – season after season.

    For more images of Steelers Country, click here.

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