JRA (Jack Rouse Associates)  

Cincinnati,  OH 
United States
  • Booth: 1369

Make Booth 1369 a stop on your "Creation Nation" tour!

JRA conceives, visualizes and realizes exceptional visitor experiences for theme parks, attractions, museumssports venuescorporations and leisure destinations around the world. Whether it’s a theme park, stadium, history museum, science center, brand experience or children’s attraction, JRA has been fortunate to work with some of the  world’s most exciting organizations, helping them tell their stories in ways that are meaningful, enjoyable and memorable. Our client list includes American Airlines, Coca-Cola, Crayola, Ferrari, Jim Beam, Kodak, Paramount, Science Centre Singapore, Space Center Houston, and Volkswagen. 

From master planning to complete attraction design, leading companies throughout the entertainment industry have called on JRA’s innovation and expertise. With more than 30 years in the planning, design and implementation of theme parks and attractions around the  world, JRA has the creative energy, technical expertise and proven experience to successfully create new entertainment venues or dramatically improve existing ones. Our award-winning projects combine imaginative design and storytelling with solid operational planning to consistently achieve their experiential goals.

 Press Releases

  • Eastman Kodak Company, a worldwide leader in imaging technology, has selected JRA (Jack Rouse Associates) to plan, design and implement a 9,000-square-foot Experience Center. The Center will be housed in Building 28 of the company’s Eastman Business Park in Rochester, New York and is scheduled to open in late Spring 2018.

    While offering a nod to Kodak’s past, the Experience Center will celebrate the company’s current innovations in imaging, printing, software, consumer products and intellectual property solutions. Developing the Kodak Experience Center is a component of the company’s 10-year master plan to re-invigorate Eastman Business Park, which will also include a revitalized performing arts theater, housing, and retail shops. Kodak aims to deepen its ties with the community through the Experience Center and its associated programming.

    The Center will feature the following:

    • Lobby – The lobby will incorporate a welcome desk, where guests might try out new products. Displays will emphasize Kodak’s heritage of innovation. The design will blend the building’s existing materials, such as marble, terrazzo, and light fixtures, with a contemporary new look.
    • Exhibits – An exhibit area will highlight Kodak’s many innovations in photography, film, printing, digital imaging, and chemistry. Visitors will also discover the many ways Kodak has been an important part of the community fabric of Rochester.
    • Café – A coffee shop and seating area will enable guests to linger before or after their visit. Displays will showcase new products alongside heritage artifacts.
    • Retail – Film and branded merchandise will be offered alongside new products, such as the KODAK EKTRA Smartphone and the new KODAK Super 8 camera. Heritage displays will share shelf space with new products.

    Randy Smith, Senior Project Director of JRA says, “We have been working very closely with Kodak to create a space where guests can re-discover the impact that Kodak has had in their lives. They have always supported creativity with their products and processes and this will be a great place to celebrate that.”

    “We have a fascinating story to share,” stated Dolores Kruchten, President of Eastman Business Park. “The JRA team is the ideal partner to help us create a venue where visitors can learn about the company’s rich history and experience Kodak today.”


    About Eastman Kodak Company

    Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @KodakPrint, or like us on Facebook at Kodak.

    About Eastman Business Park

    Eastman Business Park is a 1,200-acre R&D and manufacturing campus with over 16 million square feet of multi-scale manufacturing, distribution, lab and office space. There are currently over 70 companies onsite employing over 6,600 people, many of them responsible for the development of our nation’s next generation technologies in the areas of Energy Storage, Chemical Manufacturing, Roll-to-Roll Manufacturing and Photonics. 

  • To celebrate its 40th anniversary, Science Centre Singapore (SCS) recently unveiled "The Mind's Eye", an exhibition on illusions and human perception. 

    The Mind's Eye is one of the first exhibits visitors encounter when they visit SCS, showing visitors the joys of observation, while challenge them to pay closer attention to what's around them, and to realize that perhaps all is not as it seems. 

    Through The Mind's Eye's over 30 enigmatic and interactive exhibits, visitor's discover just how their senses and mind can fool them into believing. The illusions portray the difference between what we experience/sense and what is actually perceived, and are designed to capture the imagination, while exploring the science behind optical illusions. The exhibits include a curated collection of works from artists around the world, including France, Japan, South Africa and the United States. 

    JRA provided master planning, concept and schematic design for "The Mind's Eye", with fabrication provided by SPACElogic Pte Ltd.

    According to Associate Professor and CEO of Science Centre Singapore, Lim Tit Meng, "Science is always relevant in our daily lives, even in the way we view things in our environment. Visitors don't have to be fans of science to enjoy these photo-worthy creations, but we are confident that they will be intrigued and inspired to find out how illusions take advantage of the way we perceive and make them seem real. These must-visit gems are timeless and cut across language barriers, making them ideal leisure options for spending quality time with family and friends."