Picsolve unveils new, strengthened global proposition at IAAPA
Revolutionary new technology, further investment and a new brand identity revealed at this year’s IAAPA Attractions Expo
Orlando, Florida, November 16th, 2017: Picsolve, the leading digital content creation and distribution partner for world-class visitor destinations, will be using this year’s IAAPA Attractions Expo to showcase a range of corporate and product developments. The company, which acquired US market-leader Freeze Frame this year, is introducing its revolutionary digital platform as well as launching its new brand identity at the Expo.
Since last year Picsolve has doubled its US presence and now boasts a roster of 125 global partners, including 55 in North America. The changing nature of world-class destinations and their never-ending focus on bringing new experiences to visitors, combined with Picsolve’s ambition to become the leading player worldwide, has led to a significant investment by majority shareholder, Eight Roads.
Picsolve’s new digital platform, debuted at IAAPA, is set to revolutionise the content creation industry. Placing the latest facial recognition technology at the forefront of its innovation, Picsolve’s new platform allows the company to build on its existing image-based product suite, while providing the foundations for the seamless integration of photography-related content into the visitor experience.
The platform identifies and organises a destination’s visitor’s content, presenting it to them in their own personal digital album of experiences via a partner app or secure weblink. It will be piloted at a number of world-class visitor destinations, including at its most recent partner win - a top casino resort on the Las Vegas Strip.
A new brand identity
Over the past 23 years, Picsolve has continued to advance its product suite along with the evolving media landscape.
Its new brand identity reflects its focus on digital content and its drive for constant innovation to meet the needs of its partners and the changing demands of those who visit their world-class destinations.
Investment and acquisition
As a result of its significant investment by majority shareholder, Eight Roads, Picsolve acquired US market-leader Freeze Frame earlier this year, doubling the size of its US business. The funding is also supporting Picsolve’s unrivalled R&D department and will help grow Picsolve’s global footprint as it looks to expand further in the US and Asia Pacific, while increasing its presence in new sectors, such as luxury resorts, casinos and stadia.
David Hockley, Interim CEO at Picsolve commented, “This exceptional period of growth, innovation and investment marks another incredible moment in Picsolve’s history. Our global proposition is unmatched in terms of our industry knowledge and the innovative solutions we offer, and we are confident this will see us further expand into new geographies and sectors.”