Sega Amusements International Ltd  

Chessington,  Surrey 
United Kingdom
  • Booth: 1606, 1506

Welcome to Sega Amusements! We're glad you're here!

No visit to IAAP will be complete without a trip to Sega's Booth 1606 & 1506!  Stop by to see our latest Amusement Games including:

Daytona Championship USA


Target Bravo – Operation Ghost

Luigi Mansion Arcade

Let’s Go Island – Dream Edition

Pirates Treasure

Sonic Basketball

Prize Arrow

Maze Escape

Sonic Baby Air Hockey

Along with our other hit games including, Drop It Win It, Key Master, Storm Racers Motion and so much more!

So see you on Sega booth 1606 & 1506 where the whole team will be on hand to welcome visitors.


Building the Games that Build Your Business!


  • Magic Arrow
    Magic Arrow is Sega’s latest prize redemption game....

  • Magic Arrow is the follow-up to Sega’s number 1 prize redemption game Key Master. Magic Arrow is very easy to understand and will test players accuracy - once the game is coined up the wheel starts spinning, then players must then carefully aim the arrow on a number which corresponds to a prize on the rotating wheel. This game has that “one more go” gameplay appeal as well as large prize holders that players love to play to win. Magic Arrow is not only perfect for any existing arcade location but also bars, shopping malls and service stations.

    • Simple & intuitive one-button control panel.
    • 8 bright LED lit targets
    • Dynamically spinning target draws bystander’s interest.
    • Anti-theft till function.
    • Total 8 prize compartments
    • "One more go" gameplay
    • Quick, easy refilling
    • Prize every time kit option