Cincinnati,  OH 
United States
  • Booth: 1369

Make the "Fun Forward" choice, and visit us at Booth 1369!

As a team of practical dreamers, JRA plans, designs, and realizes immersive experiences that create memories and excite audiences around the world. We understand what it takes to bring ideas to life in ways that encourage visitors to connect with your story and return to your attraction. 

It's a given that when you work with JRA, the unique design created for your attraction, theme park, museum, or branded environment is not only beautiful, but operationally feasible. JRA provides all the services you need to produce an exceptional experience - from kickoff to opening day - so you gain a continuity that ensures your dream becomes reality. These services include:

  • Master Planning
  • Writing and Content Development
  • Exhibit/Attraction Planning and Design
  • Graphic Design
  • Executive Media Production
  • Project Management
  • Art Direction

That's why clients such as Lionsgate, Cedar Fair, Universal Orlando Resort, Six Flags, LEGO, Crayola, Jim Beam, and Space Center Houston have entrusted us with creating thoughtful attractions that truly resonate with guests. 

 Press Releases

  • Located within Jeju Shinhwa World in South Korea, Lionsgate Movie World will feature six immersive zones based on the studio's biggest franchises, making guests feel as if they've stepped into the worlds of these blockbuster films. Working with Landing Jeju Development Company Ltd. and Lionsgate, JRA is providing master planning, design, and project management for this one-of-a-kind destination, which will be Korea's first theme park built exclusively around global films and Lionsgate’s largest theme park project to-date.
  • Kennywood and the Pittsburgh Steelers recently broke ground on “Steelers Country”, a one-of-a-kind themed land that celebrates the beloved Pittsburgh Steelers football team, while putting fans at the center of the action.

    JRA is currently providing complete planning and design for the land, which is set to open within the historic amusement park in 2019.

    Steelers Country theme park design

    This highly anticipated attraction area will feature a number of interactive experiences, games, food and retail offerings to fully immerse guests within the excitement of game day. Many of the land’s physical interactives will allow guests to track their progress and see how they stack up against others via an interactive scoreboard.

    Steelers Country theme park design

    The signature attraction within Steelers Country will be the record-setting Steel Curtain rollercoaster, which will speed guests through 4,000 feet of steel track at 75 miles per hour while navigating 9 inversions – including the world’s tallest at 197 feet above the ground.

    Steelers Country theme park design

    “We are truly excited to have the opportunity to work with both Kennywood and the Steelers to help create this innovative attraction area. Both are highly respected organizations, known for their rich history and tradition of excellence. We look forward to delivering an experience that will immerse guests within the spirit of Steelers football like never before,” said Shawn McCoy, JRA’s Vice President.

    “Being the first park to collaborate with a professional sports franchise on not only a themed area, but also a pulse-pounding, high-flying roller coaster is a great honor that fits in with Kennywood’s longstanding tradition of innovation,” said Kennywood General Manager Jerome Gibas in a statement. “For that franchise to be our hometown Steelers, the most successful team in America’s most popular sport, it’s a sure touchdown!”

    With Steelers Country, Kennywood and the Steelers are honoring the greatness of the past, while looking toward the future, providing guests with memorable experience worth repeating – season after season.

    For more images of Steelers Country, click here.

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