Alexandra Farms

19740 N.E. 24th Court
Miami,  FL  33180-2146
United States
305-515-8170
http://www.alexandrafarms.com
  • Booth: 5377

Alexandra Farms is a boutique farm dedicated to growing nostalgic, romantic garden roses. We’re the largest garden rose grower in the world. We are located in the incredibly fertile savannah of Bogotá, high in the Andes mountains of Colombia. All of our garden roses are hand-cut, hand-graded and hand-packed by rose-loving people. 

We have selected for beauty and vase life from hundreds of rose varieties for the past 10 years and are finally able to offer to the market 28 varieties of hardy, beautiful, nostalgic cut garden roses perfect for grocery store sales! Some have a unique shape, others a strong fragrance, and some both, but all have an 8-10 day vase life!

We look forward to talking with you about creating a succesfull Garden Rose program for your Stores!


 Press Releases

  • You’ve seen them all over social media wherever wedding flowers are featured. Today, any trendy, upscale bridal bouquet isn’t complete without one or more garden roses. But these are not your grandmother’s garden roses. These are rose cultivars that have been either selected or bred specifically for cut flower use, resulting in superior performance in the vase.

    What they do have in common with the roses you might find in an old-fashioned garden is something customers are said to crave today. More than just a product — garden roses offer an experience.

    “The best thing about our garden roses is something that wedding customers never really get to appreciate because they usually get to enjoy them for only one day,” said Jose (Joey) Azout, president at Alexandra Farms, a boutique rose farm in Bogota, Colombia, that specializes in this elite niche. “These are roses that open slowly over several days and then hold that open position.”

    AshleyAs they open, garden roses change form, revealing a multitude of petals inside a deep cup or a wide, ruffled rosette, and releasing more and more of their fragrance — the signature quality that distinguishes them from ordinary hybrid tea roses.As they open, garden roses change form, revealing a multitude of petals inside a deep cup or a wide, ruffled rosette, and releasing more and more of their fragrance — the signature quality that distinguishes them from ordinary hybrid tea roses.

    Colors may also shift. A typical bouquet of garden roses, all of the same variety, covers a range of harmoniously related tints and tones.

    The progress that a garden rose makes over the course of more than a week in the vase can be seen in photos on the Alexandra Farms website. These photos are intended to help floral designers know what to expect and how far ahead to request delivery to ensure the garden roses are at their peak for the event.

    True, garden roses cost more than ordinary hybrid teas. But a few garden roses, prominently displayed, can elevate the impression customers receive upon entering a floral display area — from a typical floral department to a trendy boutique. The fragrance alone encourages shoppers to linger and browse.

    “Customers who know that you carry garden roses will come to you for other related supplies, like vases and greens,” said Azout. “Especially for items with high value. And with the vase life we’re getting from our roses, there is no reason not to sell them for everyday enjoyment. In selecting our varieties, we will grow none that do not promise a 10-day vase life, even after five days of shipping.”

    Garden rose varieties with the required vase-life characteristics are hard to find.

    Alexandra Farms has tested more than a thousand varieties to discover those exceptional ones that combine the shape and fragrance of garden roses with the vase life of premium cut roses.

    The result is an impressively wide range of varieties in the garden-rose style. These are roses culled from gardens and specialty breeders’ selections in countries such as England, France, Germany, and as far away as Japan.

    The fragrance may be delicate or intoxicating, the color pale and pure or rich and rare. Photos of more than 50 varieties are available on the Alexandra Farms website, www.alexandrafarms.com.

    Bruce Wright is owner at BruceWrites.com. He can be contacted at bruce@brucewrites.com.

  • Garden roses are an important part of any rose program —even more so in supermarkets and grocery stores that cater to special events and weddings. As a matter of fact, garden roses bring in significant event business, because they are key anchor products for weddings, bridal showers and other special events.

    Garden roses used to be expensive and they also had a very short vase life. They used to be supplied by shrub rose growers whenever they had a flush of flowers and they had to be shipped overnight from the west coast to wherever they were needed.

    xtra-JOSE-AZOUTJose AzoutThe varieties were not selected for cut flower performance and the shipping was less than efficient, but they were so beautiful and large and fragrant that people bought them anyway. Customers became accustomed to spending a lot of money for roses that needed to be used within 48 hours or they might be wilted for the event. A florist would have to receive them on a Thursday for a Saturday event and then would cross their fingers that the flowers would last that long.

    Fast forward 20 years and you find a very different scenario. Today’s cut garden roses are either bred for, or selected specifically for use as cut flowers. That means they have the shelf life and the vase life that is required for cut flowers.

    Plus, most of them maintain the beauty of garden roses of the past — they are large, fragrant and usually have special nostalgic shapes, either cabbage or English Garden.

    And best of all, modern cut garden roses offer performance in the vase — the performance of a rose that blooms in a vase to twice its size, that smells up a room, and that open up to the shape of roses depicted in old Dutch masterpieces.

    Today’s garden roses require three or four days in water before they are ready to use, and their vase life is usually longer than 10 days.

    In order to provide information about garden roses and also as a service to the floral industry, Alexandra Farms has its own Cut Garden Rose Wedding Guide available on its web page. The guide can be viewed or downloaded and is a useful reference tool. The download can be in high resolution for printing or low resolution for e-mailing. Check it out at www.alexandrafarms.com/ecofriendly.html.

    Jose Azout is president at Alexandra Farms in Bogota, Colombia. He can be contacted at joserazout@alexandrafarms.com.

  • Alexandra Farms in Bogota, Colombia, announced several new changes this year. The grower has introduced five new rose varieties for the 2018 wedding season — Golden Mustard, Princess Maya (Night Rain), Princess Suki (Loved One), Sabrina and Tiara.

    PRINCESS-MAYAPrincess Maya (Night Rain) is a new addition to the Princess Japanese Garden Rose collection.Also, Alexandra Farms’ shipments to the United States are now in new packaging — boxes, sleeves and variety labels — that feature its new logo.

    The company will be transitioning all of its other markets, communications, web pages, social media accounts and everything else over to the new look before the 2018 wedding season, according to a news release.

    The logo is inspired by the work of Pierre-Joseph Redoute and his botanic illustrations of Empress Josephine Bonaparte’s rose collection at Mal Maison in the south of France in the late 1800s. He made over 300 anatomically correct drawings of her entire rose collection.

    In addition, the company has launched its new, state-of-the-art website where you can see pictures, designs and videos of its 54 commercially available cut Garden Rose varieties. They can be perused by collection, alphabetically, or by color. There are now four collections:

     Deluxe Garden Roses — cut garden roses bred in France, Holland, the United States Denmark and Germany.

     WABARA – roses bred by Ken Kunieda in Japan at Rose farm Keiji.

     David Austin Roses —English Garden Roses bred in the United Kingdom with old garden shapes and fragrances.

     Princess Garden Roses — roses bred for the emperor of Japan by various breeders.

    For more information, go to www.alexandrafarms.com.


 Additional Info

Imports From:
Mexico/South & Central America
Exports To:
Asia, Australia/New Zealand, Canada, Eastern Europe/CIS, Europe, Middle East, North America excluding Mexico

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