FOR IMMEDIATE RELEASE: October 16th
Vero Beach FL USA
Greenyard USA/ Seald Sweet announces a new label design for this upcoming Florida Citrus season, using historic vintage labels. “We are creating a collage utilizing old Florida vintage style labels to celebrate our 110th year anniversary and to embrace our history” says Mayda Sotomayor, CEO of Greenyard US/Seald Sweet. These designs revive the old ‘crate labels’ used more than half a century ago, when citrus was shipped all over the country in wooden crates. This retro-design brings back to life Seald Sweet’s original labels used in the 50’s, depicting their beautifully illustrated designs from the past.
Mayda Sotomayor stated that “The retro-labels for oranges and tangerines reflect the heritage of Florida citrus, which was our beginning. Although Seald Sweet now sells a wide variety of produce from around the world, we want to remember and show-case that Seald Sweet was born in Florida, as a Citrus grower cooperative, more than a century ago”.
These limited edition labels were created for Florida oranges and tangerines, including the “Fresh from Florida” Logo. This Logo associates the members' products with Florida agriculture’s worldwide image of excellence, which has been carefully cultivated and promoted by the Florida Agricultural Promotional Campaign (FAPC) program since its beginnings in 1990.
As part of our winter domestic citrus program, the new packaging is available now through January. An ‘old-new’ look for fresh fruit!