HLB Specialties

3327 NW 55th St.
Fort Lauderdale,  FL  33309-6306
United States
954-475-8808
http://www.hlbinfo.com
  • Booth: 3425

WE ARE SPECIALISTS & TROPICALS ARE OUR PASSION

We've been sweetening the world since 1989 with our conventional and organic Formosa papayas, non-GMO Golden Brazilian papayas, rambutan, yellow pitahayas, and other tropical fruits. As a grower-packer-shipper and leading papaya supplier to top retailers and wholesalers in the USA and Europe, we focus on quality, service, and long-term relationships with our growers and clients.

We are the largest Brazilian papaya importer into the US and we are the first to successfully develop organic large papayas for the US market. HLB Specialties also pioneered a 12oz rambutan clamshell with eating and handling instructions, which catapulted them from a largely unknown item in North America to a trendy new fruit, available in many retail stores.

See you at Booth # 3425!


 Press Releases

  • News Release

    Contact:  Melissa Hartmann de Barros                                                         

    Phone: (954) 475-8808                                                                                  

    Email: Melissa@hlbspec.com           

    Images Available       

    September 19, 2018

                                   

    Rambutan Season has Started, and Demand is Stronger Than Ever

    Fort Lauderdale, FL –For the third year in a row, shoppers will see a strange-looking item in their produce aisle. The little sea-urchin lookalikes are contained in a clamshell, so they won’t be attacking anyone anytime soon! The item is called rambutan and it is actually a sweet and juicy fruit, popular with kids and adults alike. It’s very similar in texture to a peeled grape, but more flavorful and bigger, with a large pit in the center. HLB Specialties, the Florida-based importer whose HLB-branded rambutan clamshell will be available in over 2500 stores nationwide, is excited about the increased awareness of the fruit. “A few years ago, you would only see rambutans in Asian markets, and now they have really gained a big following, especially due to the fantastic taste and affordability,” notes Melissa Hartmann de Barros, HLB Specialties’ Communications Director.

    Rambutan is from the tropics and similar to lychee in appearance and flavor, with white pulp and a large nutty seed. Fresh rambutan has a bright red leathery exterior with soft red and green spikes, which give them the nickname “messy hair” in Vietnam. Originally from Southeast Asia, rambutan also grows in Guatemala and Honduras, where HLB Specialties sources them from. 

    The fruit has an incredible taste. Sweet and refreshing, like a juicy grape gummy, especially when eaten chilled. Rambutan is a fun and healthy fruit that is convenient to eat or carry along for a snack. No tools necessary! Eating rambutan is easy. Consumers can either hold it with both hands and twist apart at the seam or cut lengthwise. Then either remove the top peel and eat around the pit or pop the inside of the fruit in the mouth, eating it like a cherry. Discard skin and pit. Even though rambutan is sweet, it only has around 10 calories per fruit. 

    HLB Specialties pioneered a 12oz clamshell with eating and handling instructions, which is what catapulted them from a largely unknown item in North America to a trendy new fruit, available in many retail stores. The packaging also has a fun cartoon character, meant to entice children to try something new. The unique HLB clamshell also offers ideal protection of the fruits from the cold temperatures in the fridge. 

    Social media has been an especially helpful tool to promote rambutan. As of September 2018, the #rambutan hashtag was used 207,500 times on Instagram, which is an increase of 55,500 mentions over the past year. There are also several videos on YouTube showing vloggers share their experience with rambutan, such as here

    For more information, please visit HLBinfo.com, call (954) 475-8808, and follow @hlbspecialties on FacebookInstagramTwitterand Pinterest.

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 Additional Info

Languages Spoken In Booth
German, Portuguese, Spanish
Imports From:
Mexico/South & Central America

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