I Love Produce is excited to announce the launch of our Halloween promotion called “OctCLOVErfest”. We are promoting garlic for Halloween not only for is natural abilities to ward off evil spirits and vampires, but to use in an activity much like eggs are used in for Easter. Garlic with its white skins is perfect for painting, dying and decorating, and can be hidden for a scary scavenger hunt!
Americans buy 180 million eggs (15 million cartons) of Easter Eggs each year for dying and decorating, and with Halloween being the second largest commercial holiday in the United States after Christmas, there is a great potential for retailers to increase garlic sales for this promotion.
I Love Produce is marketing a 10-Bulb box that is all decked-out for Halloween distinctly for this purpose. We are using the biggest white garlic bulbs from Spain so that are easy to decorate. Also, like Easter eggs, that you send consumer that garlic later. Or just make fun foods for Halloween.
In a “Transylvania-twist” we will have Elvira, Mistress of the Dark, helping us promote OctCLOVErfest in the stores and on social media. Elvira is the Queen of Halloween and a cultural icon. Cassandra Peterson has been portraying Elvira “Mistress of the Dark” since the 1970’s, and I remembered seeing her on TV when she introduced horror movies. We thought she would be a great representative for I Love Produce and our OctCloverFest promotion. She was a huge fan of our promotion! She is a vegetarian, so I Love Produce with a Halloween themed promotion was a no brainer for her!
We will be using Elvira’s image on in-store posters, stand-up displays and in-store radio spots promoting our “monster garlic” to the consumer. She will also be promoting the process of decorating our garlic on our social media network.
Don’t fear Halloween any longer, I Love Produce garlic will help you increase your produce sales for OctCLOVErfest!