Little Potato Company, The

801 Little Potato Way
DeForest,  WI  53532-9106
United States
  • Booth: 3381

The Little Potato Company  is North America’s leader in the breeding, growing and marketing of proprietary fresh Creamer potatoes. Focused exclusively on Creamers (including fingerlings), we work with specialty breeders and growers to provide a quality and consistent supply of product year-round. Creamer potatoes are a nutrient-rich vegetable bursting with vitamins, minerals, and are naturally fat-, cholesterol-, and gluten-free. Our entire product line including both bagged and value-added kits – can be found in retailers across North America. We are always thinking about tomorrow by conducting extensive research and development into new varieties to improve the consumer experience, expand our portfolio, and invest in engaging marketing tools to drive sales.

 Press Releases


    Edmonton, Canada and Orlando, FL (October 19, 2018)The Little Potato Company, the number one grower of Creamer potatoes in North America and the world leader in specialty Creamer potato varieties, is changing the way consumers buy and enjoy Creamer potatoes. Driven by consumer feedback, the brand’s Microwave Ready and Oven|Grill Ready Kits have gotten a fresh look, more functional packaging and two delicious new flavors: Tomato Basil and Roasted Red Pepper & Onion.

    Innovating its top selling Microwave and Oven|Grill Ready products emphasizes the company’s commitment to taste, freshness and convenience. With a bold new look, the packaging boasts greater functionality; a “freshness” window showcases the fresh Creamer potatoes and enclosed seasoning pack.  The proprietary packaging, which is more sustainable, features clearer nutritional messaging, cooking instructions and easily peelable film. Additionally, the updated design offers a vertical orientation for better merchandising and a smaller case size for faster turns to maximize assortment.

    “We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience,” said Richard Vann, Vice President of Marketing and Product Innovation at The Little Potato Company. “We then extensively explored packaging and form factors. After nearly 100 percent of consumers surveyed indicated top box purchase intent, we knew we had a winner.”

    The Little Potato Company’s kits deliver the convenience consumers are seeking; it’s the number one need articulated by consumers across eating occasions and demographics[i]. The Microwave Ready and Oven|Grill Ready Kits require no prep and each one includes 1 lb. of fresh Creamer potatoes and a value-added seasoning pack. The Little Potatoes are always pre-washed and have naturally thin skin that doesn’t require peeling. Consumers are increasingly seeking out healthy convenience products, the kits contain three cups of vegetables and are packed with essential vitamins and minerals. Creamers are naturally fat, gluten, and cholesterol free and the kits are vegan and free of artificial colors and flavors.

    • Microwave Ready Kits: Quick, freshly steamed, perfectly seasoned potatoes in minutes. Simply pop the tray in the microwave for five minutes, add butter or oil of choice, and mix in the seasoning pack. Flavors include: Garlic Parsley, Savory Herb, and new Tomato Basil.

    • Oven|Grill Ready Kits: Creamer potatoes washed and packed in a ready-to-use roasting tray. For easy use, just open the package, add the included seasoning, splash on a little oil and roast for 30 minutes in the oven or on the grill.  Flavors include: Garlic Herb, Onion & Chive, and new Roasted Red Pepper & Onion.

    About The Little Potato Company

    The Little Potato Company passionately focuses only on little potatoes. For 20 years, the entrepreneurial, company has been the leading producer of Creamers which are highly nutritious, fully mature and naturally delicious small specialty potatoes. Coveted by foodies and chefs alike, the company’s proprietary colorful Creamers are available in produce sections across the U.S. and Canada. These popular little Creamers are sold pre-washed and can be cooked in just 5 minutes. Co-founded by CEO Angela Santiago, the family-owned company is dedicated to product innovation and bringing excitement to the potato category. For recipe ideas and inspiration, visit or Facebook, Instagram, Twitter and Pinterest @LittlePotatoCo

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    [i] Hartman Group’s Food Culture Forecast 2018 summit


  • New Microwave & Oven/Grill-Ready Value Added Kits
    Bringing excitement into the potato category with our newly designed Microwave and Oven/Grill-Ready value-added kits....

  • The Little Potato Company introduces their newly designed Microwave and Oven/Grill-Ready value-added kits. These new kits provide a more compelling look, vertical orientation for improved in-store merchandising, eco-friendly packaging and two new flavors. Each kit has its own distinctive color for easy differentiation between all six unique flavors. The microwave tray has new freshness windows, spice packs inside, and side handles for easier handling. Only the highest quality printing has been used in this stylish, new modern design. To learn more, visit us at booth #3381.


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