Pure Flavor

459 Highway 77
PO Box 607
Leamington,  ON  N8H 3V6
  • Booth: 707

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise. We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.  

 Press Releases

  • Fort Valley, GA (February 14th, 2018) – Cooperation with Mother Nature for good weather this winter has spurned a fury of activity at the site of Pure Flavor®’s greenhouse project in Georgia. Ground leveling completed in late fall lead to a smooth start of construction of the company’s new 75-acre high tech greenhouse facility in Peach County.

    Over the course of the last few weeks once post holes were dug and back filled, Dutch greenhouse builder Havecon began erecting the main structure with full scale implementation now underway. From a timing standpoint, the project is on track for completion by late summer with the first crop of tomatoes & seedless cucumbers to be planted shortly thereafter.

    “Building a high-tech greenhouse in Georgia was part of our growth strategy to extend our reach across North America. Being strategically located in Peach County allows us in some instances to have same day & next day deliveries in the southeast region”, stated Matt Mastronardi, Executive Vice-President. Pure Flavor® researched more than 400 sites throughout North America before settling on Peach County, GA. The 75-acre greenhouse project broke ground in September 2017 and will be built in 3 phases of 25 acres. Phase 1 is expected to be completed in late Summer 2018.

    “Greenhouse tomatoes & seedless cucumbers grown in Georgia will help breathe new life in to the category. It will help our retail (& foodservice partners) in the region to have fresher product on store shelves while maintaining consistent quality and availability year-round. In the end, it is the consumer who will benefit from great product grown in the state of Georgia”, said Mastronardi.

    Retail partners & consumers can follow the progress in photos of the Georgia greenhouse construction on a weekly basis by visiting the Pure Flavor® Georgia Photo Gallery: https://goo.gl/s5UCgc

    “We are connecting our customers with the project in every way possible with frequent updates via social media, the photo gallery, and video stories shot by drone”, said Chris Veillon, Chief Marketing Officer. A custom website was built just before the groundbreaking in September 2017 to announce the project, the page now serves as the central resource for everything to do with the Georgia project. “A connected customer is an informed customer, we can’t wait to get our first plants in the greenhouse later this summer”, commented Veillon.  Pure Flavor® expects the first crops to be picked in early Fall 2018.

    Pure Flavor®’s most recent Georgia construction video: https://youtu.be/f6mXwHRuzMo

    Pure Flavor® will be exhibiting at the upcoming Southern Exposure Trade Show & Convention in Tampa, FL March 3rd. Visitors are encouraged to visit Booth #605 to learn more about the Georgia project.

    To learn more about the Pure Flavor® Georgia greenhouse project, please visit GeorgiaGrownFlavor.com.


  • Leamington, ON (June 5th, 2018) – With the school year due to wrap up in just a few short weeks, organizers of the annual PureKids Triathlon Series powered by Subway® are looking forward to record registrations this summer with the first race kicking off this Saturday, June 9th in Leamington.

    Taking place over the course of the summer on June 9 (Leamington), June 24 (Windsor), and August 11 (Tecumseh), the PureKids Triathlon Series powered by Subway expects to draw kids from all over southwestern Ontario to come and take part in the various races. As a combination of a run, bike, and swim events, lengths and distances for each aspect of the race will vary depending on age category. All event info for each race date can be found on the events website with all registrations taking place online.

    “Our three-part kids triathlon series highlights Hospices support in getting children involved in sports” said John McKibbon, Event Organizer. “Pure Flavor® along with Adventure Bay and UNIFOR Local 200 as event sponsors, make it possible for kids from various communities & regions to participate in events such as ours. For the past 30 years all of our fundraising efforts have gone to support such things as the Lego Group; Kids Kicking Cancer; Camp for Kids who’s loved one is a Hospice patient and Guitar for Kids at the Hospice”, stated McKibbon.

    Kids ages 3-13 take part in a variety of running, swimming, and biking events as part of the triathlon series. Funds raised through registration and private donations go directly to support The Hospice of Windsor and Essex County Inc. Participants receive water bottles, event t-shirts, and cinch bags at all events including Pure Flavor®’s Mini Munchie Veggie Snack Packs at the completion of each race. Kids who participate in all 3 races this summer will all receive Fitbit® Fitness Trackers for completing the series.

    “Kids learn positive life lessons through sports.  They learn the importance of teamwork, sportsmanship, perseverance, respect for authority and rules, and how to win with class and lose with dignity” said Carol Derbyshire, Executive Director, The Hospice of Windsor and Essex County Inc.

    Thanks to the PureKids Triathlon Series continued financial support, Hospice continues to support, educate and empower those who are affected by or are caring for a person with a life-altering diagnosis, in order to achieve their desired quality of life.  Funds raised through the PureKids Triathlon Series will go to children’s programs and services.

    “Leamington has always been a hot bed for triathletes”, stated Dave Campbell, Organizer, Leamington Triathlon. “We want to invest in the kids to keep this going. We believe in health & fitness for kids, that’s why we keep hosting these events year after year”, said Campbell.

    Hundreds of kids ages 3-13 take part each year in the PureKids Triathlon Series each year that spans across the greater Leamington-Windsor-Tecumseh region.

    “Our support for this event series is deeply rooted with history as the owners of Pure Flavor® took part in events like this when they were kids”, commented Chris Veillon, Chief Marketing Officer. Having just gone through a brand revitalization project that saw Pure Flavor® update all of its packaging, promotional material, social channels etc. to be more lifestyle focused, the timing is perfect for the first race in the 3-part series this weekend in Leamington. “As a vegetable company that is 100% committed to healthy active living, we go far beyond the package of greenhouse grown tomatoes, peppers, and cucumbers to get involved in community initiatives like this to help make a difference”, said Veillon.

    To learn more about the PureKids Triathlon Series powered by Subway®, please visit Pure-Flavor.com/PureKids.


  • Leamington, ON (June 21st, 2018) – Greenhouse vegetable production is in full swing in every region of North America which is meeting surging consumer demand heading in to the heart of summer. Pure Flavor®’s family of growers are producing more than ever before fueling the company’s momentum in the marketplace. This in turn is setting up opportunities to connect with retail & foodservice partners at the United Fresh Trade Show & Convention in Chicago, June 26-27.

    “We have a very positive momentum in the marketplace and gaining more steam season over season. Coupled with our brand refresh, increased acreage & product offering, expansion to Georgia, and now receiving Greenhouse Awards for Best Overall Cucumber, Best Cocktail Cucumber, and Best Beefsteak Tomato Grower, it’s been a busy year for us and we are only in June!”, said Jamie Moracci, President.

    As a vertically integrated grower/marketer, Pure Flavor®’s year-round programs are supported by a family of growers across many regions to ensure consistency in supply.

    With increased acreage and demand for more products, Pure Flavor® will be launching 2 new items at the United Fresh Trade Show & Convention; a Fresh Salsa Kit & a Fresh Guacamole Kit. This in addition to rolling out new top seal packaging for its complete line of snacking tomatoes. Pure Flavor® will be showcasing these items, including their very popular and kid-friendly Mini Munchie Snack Sized Veggie Program in the Featured Product Showcases at the trade show.

    “The Fresh Salsa Kit & Fresh Guacamole Kit were created in formats that are convenient for both retail & club stores, the kits touch on everything fresh for the DIY enthusiast”, stated Matt Mastronardi, Executive Vice-President. “Consumers want to spend more quality family time together creating flavorful meals. Fresh focused meal solutions like the Salsa & Guacamoles Kits are fast, easy, and fun! The beauty of these kits is that you can customize them as you see fit to add in your own flavors”, said Mastronardi. (Link: http://www.pure-flavor.com/FreshKits2018 )

    “Our Georgia greenhouse project is moving along swiftly with the first phase of 25 acres scheduled to be completed late this summer”, said Moracci. The company announced in late 2017 that the expansion to Fort Valley, GA would be a 3-phased approach with a total of 75 acres of high tech greenhouses being built over a 5-year period. “By growing year-round in the southeast, it will allow us to reduce food miles to our customers while consumers get to enjoy fresher product on the shelves”, add Moracci.

    To learn more about Pure Flavor®, visit Booth 819 at the United Fresh Trade Show & Convention in Chicago June 26-27 or visit Pure-Flavor.com.



  • Juno Bites Red Grape Tomatoes
    Red Grape Tomatoes: Changing the way the world snacks, one bite at a time....

  • The. Healthy. Snack. Option. Period. Juicy. Loaded with vitamins and nutrient-rich, Pure Flavor® Juno Bites are a crowd pleaser, to say the least. Once you pop in our red grape tomato, you’ll never go back to boring snacks again. Salads love a little Juno action too. But eating with your hands is also highly recommended.
  • Organic Aurora Bites Mini Sweet Peppers
    An Intense Burst Of Flavor With A Big Crunch!...

  • Popping peppers at a picnic. The minivan companion. These bite-size mini peppers look fiery but are actually super sweet. Chopped for salads or snacks. More vitamin C than a citrus fruit. Parents love them. Kids crave them. Welcome to pure living! And there's more: Sweet Bell Peppers and Grape Tomatoes to TOV's, Beefsteak, and Heirlooms in the Tomato family to Long English Cucumbers and new Mini Cucumbers, our greenhouse grown USDA organics vegetable program is available year-round!
  • Georgia Grown Tomatoes On The Vine
    Available Year-Round Throughout The Southeastern USA!...

  • Climbing skyward nearly 20 feet (And we aren’t talking about your weekly rock climbing session) is our award-winning tomato on the vine. A signature item at Pure Flavor®. Perfect for an energizing wrap or breakfast omelet.

    Grown in the heart of Peach County in southern Georgia, the benefits of a Georiga grown tomato will be like no other in the southeastern USA; consistent in flavor, quality, and availability, this tomato will be a hot commodity, regardless of the season.

  • Mini Munchies Snack Sized Veggies
    Packed for convenience, these bite size treats are sure to be a hit in your kids lunch box!...

  • Our Mini Munchies Snack Sized Veggies aim to promote a healthy, active lifestyle to both children and their parents alike. The perfect healthy snack combination makes it easy for a grab and go snack! Packaged in convenient 4oz resealable bags, Mini Munchies provide the healthy snack option that give the boost that keeps your day rolling! Originally created as a mix of Juno Bites Red Grape Tomatoes, Aurora Bites Mini Sweet Peppers, and Poco Bites Cocktail Cucumbers, we can custom create any pack style to your specifications! Just Tomatoes? No problem. Prefer Peppers only? No problem. Want a only a crunchy cucumber option? We can do it!  Mini Munchies are healthy for kids - easy for you! 

 Additional Info

Languages Spoken In Booth
French, Italian, Portuguese, Spanish
Imports From:
Canada, Mexico/South & Central America
Exports To:
Canada, North America excluding Mexico

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