Chiquita Brands

1855 Griffin Road, Ste. C436
Dania,  FL 
United States
http://www.chiquita.com

• Booth: 2037

For more than 100 years Chiquita has been brining bananas to the world as a joyful and family-friendly brand, instantly recognizable through the iconic Blue Sticker and Miss Chiquita. Our history shows a consistent commitment to excellence, which we continue with the same passion today. 

Chiquita is a leading global company with 20,000 employees across 30 countries. We are passionate about our nutritious, high-quality, energy-rich and value-added bananas.

Chiquita's products are sold in nearly 70 countries around the world. Chiquita Brands International grows, procures, markets and sells bananas and other fresh frutis under the Chiquita brand and other names.

 Press Releases

• Chiquita Calls on Fans to “Fuel the Fun” This Upcoming School Year (Aug 14, 2019)

  Fort Lauderdale, FL – August 14, 2019 – Chiquita Brands International, the world’s leading banana company, is launching its “Fuel the Fun” Back To School Promotion to encourage fans of any age to unleash their creativity. The sweepstakes will offer fans a once-in-a-lifetime chance to add their own unique style to the iconic Chiquita Blue Sticker, with top designs having the possibility to appear on millions of bananas across the country.

  About the “Fuel The Fun” Back To School Promotion

  Throughout the month of September, fans are encouraged to design a unique Blue Sticker design and submit to www.Chiquita.com/fun for a chance to be featured on Chiquita bananas nationwide. At the end of the entry period, Chiquita will select up to eighteen winning designs to potentially be featured on limited-edition bananas in 2020. The top three artists will also receive an iPad with an accompanying Apple pen to further develop their creative talents. Each design counts as one entry, so the more designs one creates, the greater the chance of winning. The “Fuel the Fun” site will also feature various digital games and coloring sheets for fans to download.

  “At Chiquita, we not only like to fuel families with energy and vital nutrients from our bananas, but we strive to fuel their creativity as well,” said Jamie Postell, Director of Sales North America for Chiquita. “We’re excited to see how our fans across the country add their own unique flare to our classic Blue Sticker design.”

  Chiquita’s tasty bananas are a healthy, convenient snack to keep kids energized from breakfast to bedtime. Bananas are rich in essential vitamins and minerals like potassium, important for building lean muscle. They also provide natural sugars and a generous helping of fiber, making them the perfect snack to pack in a school lunch to maintain energy throughout the day without any pesky sugar spikes.

  To find healthy recipes for back to school and additional information about our tasty Chiquita bananas, visit https://www.chiquita.com/.

• Chiquita Announces Commitment to Preserve Biodiversity (Aug 14, 2019)

  Fort Lauderdale, FL – July 29, 2019 – As a global corporate citizen, Chiquita recognizes the need for significant change in how businesses think about and interact with the environment. To demonstrate its commitment to reducing its environmental impact, the leading banana company is taking action to preserve and enhance biodiversity while growing and delivering its nutritious bananas to consumers worldwide.

  Chiquita ceased forest clearing for agricultural expansion in 2005 to focus on rejuvenating and re-engineering pre-existing farmland. Current production is limited to areas that can support long-term cultivation, and lands that are not suited for production are transformed into conservation areas. Chiquita supports this transformation by partnering with stakeholders and local communities to plant new trees and return previously cleared areas to their normal state. Success of reforestation is measured by tracking wildlife. In 2017, three new species – including Costa Rica’s largest mammal the tapir, a bell bird and a yellow spotted lizard – were found within conservation areas.

  “At Chiquita, we value our commitment to protect the ecosystems in which we produce our bananas,” Jamie Postell, Director of Sales North America for Chiquita. “As an authority in the produce industry, we lead by example by implementing preservation tactics that will reduce our global impact and ensure environmental prosperity.”

  Chiquita also works to engage and partner with local farming communities to support biodiversity. In 2004, Chiquita founded the Nogal reserve with support from the Rainforest Alliance to promote conservation in Costa Rica. Reforestation in the Nogal area helps to reduce land maintenance costs and flood reduction. In Panama, Chiquita partnered with leading German retail and tourism group REWE to create a conservation area in the San San Pond Sak wetlands. Chiquita not only planted thousands of trees, but also helped to support financing of the purchase of the land from its previous owner. In 2018, Chiquita donated the reserve to the local community.

  Since the 2018 donation and the conclusion of the project, Chiquita and REWE have continued to finance the maintenance, surveillance and protection of the reforested land. Several species live in the area, in particular sea turtles and manatees. From the beginning of the project in San San, at least 30,000 hatchling turtles have been released.

  For more information about Chiquita’s commitment to preserving biodiversity, visit https://www.chiquita.com/.

• Chiquita Launches Fitness Stickers to Boost Health and Wellness (Aug 14, 2019)

  Fort Lauderdale, FL – July 1, 2019 – Chiquita is ‘bananas’ about fitness this summer. Beginning today, more than 200 million Chiquita bananas will be sporting a collection of 10 fitness stickers with simple and quick exercise challenges to help promote a healthy diet and lifestyle. This new sticker series is a reminder that fitness can be fun and easy, and a Chiquita banana can serve as a complement to a healthy routine.

  For the whole month of July, the iconic Blue Stickers will contain various fitness graphics that encourage fans to complete a variety of fitness challenges, including completing 15 push-ups, a 1-minute plank, 10 minutes of mindfulness and more. These short and simple fitness challenges are for all fitness levels and aim to help maintain a healthy lifestyle and improve body tone and vitality.

  “At Chiquita, we wanted to launch a new sticker series that would remind our fans that fitness can be fun and easy with the right tools in hand,” said Jamie Postell, Director of Sales North America for Chiquita. “We’re proud to deliver a superfruit packed with vitamins and nutrients that can help our fans achieve their fitness goals in a fun and engaging way.”

  Participants can undertake challenges alone or with family and friends, offering Chiquita bananas as an incentive for fun. Fans are also encouraged to share activities via social media, using #ChiquitaChallenge, and visit the Chiquita home page for more inspiration: https://www.chiquita.com/.

  Chiquita bananas are heart protective, rich in essential vitamins and minerals like potassium – important in building lean muscle – and low in sodium. They also provide a natural sugar, fructose, and a generous helping of fiber so it is slowly digested and absorbed to prevent sugar spikes, which explains why it’s the perfect snack for athletes and runners. The soluble fiber drives bad cholesterol down, reducing the risk of coronary heart disease and type 2 diabetes.

  For more information such as healthy recipes using Chiquita bananas and fitness tips for the summer, visit https://www.chiquita.com/.

• Chiquita Celebrates Miss Chiquita’s 75th Anniversary (Sep 17, 2019)
  Fort Lauderdale, FL – September 17, 2019 – Since 1944, Miss Chiquita has been an iconic symbol of Chiquita’s bright yellow bananas, bringing smiles to fans’ faces across the globe. Now, the world’s foremost banana company is celebrating the “first lady of fruit’s” 75th anniversary by taking a look back at her many accomplishments throughout the years. Miss Chiquita was introduced to Americans in the early 1940’s to help educate consumers on how to ripen, peel and enjoy bananas, as they were considered an exotic fruit at the time. The animated banana character gained notoriety for her commercial jingle, which at its peak, was played 376 times a day on radio stations throughout the United States. Miss Chiquita went on to star in top TV shows and movies, solidifying her status as a pop culture icon. Years later in 1987, Chiquita’s leading lady received a makeover from renowned artist Oscar Grillo to take on the form of a vibrant Latin woman. Although Miss Chiquita’s appearance has evolved over the years, her mission to demonstrate the fun side of healthy snacking has always remained the same. “We’re so excited to celebrate 75 years with Miss Chiquita and the integral role that she has played for our fans and brand,” said Jamie Postell, Director of Sales North America for Chiquita. “As a society, we’ve watched how her character has evolved and played a vital role in the growth of the banana industry throughout the years.” In more recent years, Miss Chiquita inspired a “Let’s Go Bananas” shoe line at the 2017 London Fashion Week. She was also inducted into the Advertising Week Madison Avenue Walk of Fame in 2018, which celebrates the finest advertising icons in the industry. Then, at the Latin American Advertising Week event in May 2019, Miss Chiquita received the first Pop Icon International Achievement Award. In September of 2019, Miss Chiquita will once again attend the New York City event as a reigning champion. Miss Chiquita continues to act as the face of Chiquita bananas and nutritious snacking. She has also been honored by the brand with her very own healthy Tiramisu recipe in celebration of this special milestone. To learn more about Miss Chiquita’s history and evolution, visit https://www.chiquita.com.

• Pink is the New Yellow for Chiquita Bananas in October (Oct 10, 2019)

  Fort Lauderdale, FL – September 23, 2019 – During National Breast Cancer Awareness Month, Chiquita will maintain its role as a Guardian Against Cancer for The American Cancer Society® (ACS) by participating in the ACS national on-line donation challenge, “Get Ben On Board.” This initiative will add $100 to every $500 donation made online to ACS, with funds raised supporting breast cancer patients. Additionally, the brand is showing its support for the third year in a row by turning the brand’s iconic Blue Sticker pink to match the campaign’s Pink Ribbon symbol, the international symbol for breast cancer awareness. Throughout the month of October, 200 million Pink Stickers will be distributed worldwide in support of this important cause.

  Breast Cancer Awareness Month is an annual global health campaign organized by breast cancer charities around the world. The Chiquita Pink Sticker provides a unique chance for the brand to support this vital work globally, increasing awareness of the disease as well as raising funds for research into its cause, prevention, diagnosis, treatment and cure. The importance of such initiatives can be seen in falling death rates, thanks to earlier discovery of the disease through early screenings and raised awareness.

  “Chiquita feels particularly dedicated to supporting breast cancer awareness because our very own ambassador – Miss Chiquita, the first lady of fruit – is a woman,” said Jamie Postell, Director of Sales North America. “Breast cancer is currently the most common cancer among women. As the world’s leading banana company, we recognize our responsibility to act as a ‘Good Neighbor’ and show our support.”

  In addition to Chiquita bananas sporting a pink makeover in the month of October, the company and ACS are teaming up to create five healthy recipes including a Quinoa Breakfast Bowl, Stir Fry with Shrimp, Budwig Creme, Lunch Toast and an Iced Chai Latte.These recipes align with the ACS nutrition guidelines, which recommend a diet that emphasizes fruits and vegetables, whole grains, and lean proteins, and limits red and processed meat, to help reduce the risk of cancer.  This partnership offers simple recipes for people looking for healthier breakfast and snack ideas.

  “We’re thrilled to partner with Chiquita for the third year in a row to help raise awareness for such an important cause,” said Brant Woodward, ACS Southeast Region Executive Vice President, “The donations raised by the brand through our Get Ben On Board challenge will directly impact breast cancer patients and survivors by offering them support in areas such as transportation, caregiving, recovery programs and more.”

  For tasty recipes and additional information regarding Chiquita’s Pink Sticker Program, visit https://www.chiquita.com/pink-sticker.

 Additional Info