Natural Fragrance

3504 Via Real
Carpinteria,  CA 
United States
  • Booth: 1103

A fragrance flower concept which allows you to expand into the fragrance gift market with an intuitivly eco friendly gift option. Natural Fragrance is a new initiative of two third generation grower wholesalers with a solid reputation in the US and European floral market space. 


 Press Releases

  • LOS ANGELES, Calif. – An innovation in floral design and all-natural home fragrance, Natural Fragrance Rose is set to exhibit at booth #1103 of the upcoming annual PMA Fresh Summit Conference and Expo, October 17-19 in Anaheim, California. Natural Fragrance Rose offers something entirely new in floral that is both natural and long-lasting: an intuitive, eco-friendly home fragrance collection made of luxurious, organic roses. Now, at the PMA Fresh Summit Conference and Expo, discover a scent to energize any indoor space in a complete line of beautiful, botanically-infused blooms.

    Natural Fragrance Rose Founder Peter Persoon - a third-generation Dutch flower cultivator - noticed that the strongest-scented roses were also the most fragile, never living long enough to reach consumers. Persoon took these fresh, organic blooms and infused each with a patented, botanically-derived cream, giving it a rich, long-lasting scent and enabling it to self-hydrate and stay just-picked fresh between 3 and 5 months without sunlight, water, or care. A safe, 100% chemical-free alternative to potentially toxic, artificially-scented candles, infusers, and plug-ins, each Natural Fragrance Rose is both a beautiful and functional decor piece or gift, preserved in a modern glass vase for the home, office, or any indoor space.

    Experience the green revolution in indoor fragrance at the PMA Fresh Summit Conference and Expo. Delight your senses with a spectrum of dazzling hues, from pure white to sunny yellow and orange, blushing pink to rich crimson red. Sweet aromas of Plum Rose, Jasmine Rose, and Honey Rose delicately refresh the air. Spicy hints of Arabic Greens, Gardenia Rose de Mai, and Exotic Tiaf Rose carry faint whispers of romance. Fruity Floral and Spring Garden bring the intoxicating, yet never overpowering, essence of Mother Nature’s bounty to any indoor space.

    Discover the Natural Fragrance Rose full selection of alluring scents that combine the rich, all-natural aromatics of botanically-derived ingredients with the unique beauty of premium, garden-grown roses at booth #1103 of the PMA Fresh Summit Conference and Expo, October 17-19 at the Anaheim Convention Center in Anaheim, California. Contact Leigh-Anne Anderson of Anderson PR at to book an exclusive interview with Natural Fragrance Rose creator Peter Persoon. Register now at and learn more about Natural Fragrance Rose’s innovative approach to home fragrance with rich aromatics and modern aesthetic appeal at

    About Natural Fragrance Rose:

    Third-generation Dutch flower cultivator Peter Persoon established Natural Fragrance Rose as the green revolution in indoor fragrance. A sustainable alternative to carbon-burning synthetic candles or diffusers, Natural Fragrance Roses offer a variety of tantalizing, botanically-based scents. Each premium flower is produced using proprietary technology that replaces the plant’s water cells with bio-based moisturizing creams. Taking in moisture from the air, the blooms require no water or care, staying delightfully fresh and aromatic for months - up to 10 times longer than fresh-cut roses. With no need for refrigeration, Natural Fragrance Roses are transported and displayed in a glass vase which cuts over 9 times the transport and emissions waste of traditionally manufactured roses. Visit to learn more and shop the complete home fragrance collection.

    About the PMA Fresh Summit Conference and Expo:

    Organized by The Produce Marketing Association, the Fresh Summit Conference and Expo is an opportunity for hundreds of industry leaders and consumers to discover the most innovative products on the market. A globally anticipated event, the Summit brings together more than 22,000 produce and floral professionals from over 60 countries to provide a platform for networking, industry growth, and economic development. The 2019 speaker lineup includes Earvin “Magic” Johnson, Shark Tank’s Robert Herjavec, and Queen Latifah. See the full schedule and register for the event - happening October 17-19 at the Anaheim Convention Center in Anaheim, California - at

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  • Natural Fragrance
    Natural Fragrance Rose offers something entirely new in floral that is both natural and long-lasting: an intuitive, eco-friendly home fragrance collection made of luxurious, garden grown roses....

  • An intuitively eco friendly fragrance gift item and an alternative for scented candles and essentials diffusers. Fragrance belongs in your floral deparments. But traditional fragrance flowers are too short lived and have too much shrink to be profitable. Fragrance has become the multi billion dollar domain of the likes of Yankee Candle , Bath and Bodyworks and Airwicks. We infuse fresh flowers with a bio-based moisturizing creme enabling fragrance flowers to last 3 to 5 months. 

    Check our brochure

 Additional Info

Additional Languages Spoken In Booth:
Dutch, French, German, Spanish
Exports To:
Australia/New Zealand, Europe, Middle East

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