Put Good on GoodTM with Mother Raw at Booth 2349
Toronto, ON, October 18, 2019 –With clean, plant-based eating gaining a greater share of North American hearts, minds and mouths, Mother Raw, makers of delicious dressings, dips, condiments and quesos, is eager to make connections at the 2019 PMA Fresh Summit. CEO Kristi Knowles, and VP of Sales, Brent Lunn will be at Booth 2349 during the show.
Mother Raw is rolling out to produce departments at an ideal time, supported by data released in July, 2019 by the Plant Based Foods Association and The Good Food Institute that showed U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing total plant-based sales to $4.5 billion.
The scrappy start-up has seen wild growth since their initial launch in January 2019. Always organic and plant-based, their current roster of 19 varieties is adding flavor to meals across North America. Mother Raw set an ambitious store count target and has already quadrupled its distribution, landing a targeted mix of retailers (full listing below). Online sales growth has more than quadrupled quarter over quarter, and overall revenue growth in 2019 is expected to be well into triple digits. With rapidly growing consumer and media influence over the past year, Mother Raw has secured key partnerships with leading peer brands like Earthbound Farms, Cece’s Veggies and Purple Carrot. The company is in progress with a number of exciting partnerships and is actively seeking additional partners for 2020.
“Mother Raw consumers are super savvy label readers! They are always on the lookout for products with carefully selected ingredients that they either have at home or are eager to try! Above all, they crave recipes that they can feel good about and deliver on great taste. They aren’t satisfied with most store-bought options that are often over-processed and full of artificial flavors, fillers and stabilizers or have concerning levels of refined sugars and sodium,” shared Kristi Knowles, CEO of Mother Raw. (Learn more about CEO, Kristi Knowles here). “It’s really great how often Mother Raw fans tell us how happy they are that they aren’t forced to go without, and that they truly value having a trusted solution at the ready when they lack time and ingredients to make an alike homemade version.”
Mother Raw products are organic, vegan, free of common allergens, suitable for many dietary lifestyles and contain no refined sugar or artificial ingredients. Alike to homemade recipes, Mother Raw products are cold-blended, never heated, and always refrigerated. With the growing market for healthy options, delicious choices like Mother Raw Caesar, Japanese and Mediterranean dressings and marinades, as well as French Onion Dip, Vegan Queso, Ketchup, and BBQ Sauces help to make plant-based eating delicious and nutritious. Full product details here.
Mother Raw Products Available Across the US and Canada
“The team at Mother Raw is energized by the eager interest from customers across North America. When we explain the brand’s mission and products, and explain the talent and experience of our management team, we find retailers are immediately interested and impressed,” shared Brent Lunn, VP Sales, Mother Raw. “We have resourceful brokers, distributors and sales professionals in place to service accounts of all sizes across North America. Additionally, our consumers can easily order Mother Raw on-line if they can’t yet find us in their favourite location.
Mother Raw products are available in the refrigerated produce section of grocery stores and natural food stores across Canada and the US, with rapidly expanding presence. In the US, find Mother Raw at these major retailers as well as select niche outlets: Albertsons Safeway (select divisions), Bristol Farms, Fresh Thyme, Gelson’s, HEB, Heinen’s, and Tops Markets. In Canada, Mother Raw is available at these major retailers as well as select niche outlets: Metro, Sobey’s, Save-on-Foods and Whole Foods. New customer listings are in progress and will be announced as they are confirmed. Mother Raw has established a strong distribution network serving all of North America, including KeHE, UNFI, Horizon, ONFC and a number of produce-specific distributors. All products can also be ordered online, for refrigerated shipping across the US and Canada, at www.Motherraw.com.
The company is guided by the principle that over-processing is over-rated, and all Mother Raw products are ‘never heated, depleted or mistreatedTM. Products are always cold-blended and kept cold from Mother Raw’s kitchen to the refrigerated produce section and responsibly packaged in fully recyclable glass bottles and lids. Mother Raw’s line-up continues to grow as the brand develops new product offerings.
Mother Raw Community Building
As interest in exploring plant-based eating continues to evolve and attract more consumers, the Mother Raw brand will be engaging with people at consumer events and industry trade shows, through targeted sampling efforts, public relations and influencer collaborations, and association partnerships. A strong social and digital marketing push is a lead part of their communication strategy, coupled with significant product sampling and word of mouth from the loyal Mother Raw tribe.
About Mother Raw
Launched in 2019 as Mother Raw, the brand has grown out of an entrepreneurial Canadian brand called RawFoodz, which was originally founded in 2011 with one thought in mind: “Shouldn’t your dressing be as healthy as your salad?”For more information: MotherRaw.ca or MotherRaw.com and follow us on Twitter: @motheraw and Instagram: motherraw
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Kristi Knowles (CEO) kknowles@MotherRawcom or 416-688-1147
Brent Lunn (VP of Sales) Blunn@MotherRaw.com or 416 553-8187
Jacki Nelson Shilletto