Lane Frost Brand is Frost Family Owned and Operated !
Lane Frost Brand
Lane Frost was an American bull rider and rodeo icon in the 80s, and later went on to win the world in 1987. He always went above and beyond to make time for his peers and fans. In 1989 he tragically passed away in a bull riding accident at Cheyenne, Wyoming, and the movie 8 Seconds was later inspired by his life. As Lane Frost Brand, we are remembering Lane through LF, a clothing company dedicated to his memory and legacy.