National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.
Watermelon consumption per capita in the United States was an estimated 16.3 pounds in 2017. Watermelon consumption in the United States was approximately 5.3 billion pounds in 2017. The United States exported an additional 339.1 million pounds of watermelon. For additional information, visit www.watermelon.org.