Naturipe berries and avocados - Farmed Fresh Since 1917™
This year Naturipe is introducing a new logo, packaging and tagline — “Farmed Fresh Since 1917”. Our commitment to freshness and transparency is now evident through clear and honest messaging, brighter colors, and additional features such as the state identifier on the label letting consumers know exactly where their berries came from.
The rebrand is a culmination of a comprehensive research study with U.S. and Canadian berry consumers that determined what Millennials and Gen Z – the largest demographic of shoppers – wanted to see from the Naturipe Farms brand. As a result, our rebranding research found a high purchase intent when berry consumers saw our new label. The overwhelmingly positive reaction brought about a refresh that represents our long history, our commitment to consumers, and the trust they have in Naturipe to deliver fresh berries.
This brand refresh embodies our history, celebrates our future, and better communicates who we are and what we value.