Equifruit is a group of diehard believers in ethical fruit sourcing. Especially when it comes to bananas. We’re righting the wrongs of banana business history by making it fair from the start, especially for farmers. Established in 2006, Equifruit is Canada’s leading Fairtrade-certified banana importer & marketer. We’re a growing produce aisle sweetheart with current distribution in Quebec and Ontario. Stay tuned for our worldwide Fairtrade banana domination – starting with North America.
There’s so much environmental and social-impact goodness that goes into our bananas. Fair pay, safe work conditions, verified social impact —It keeps getting better. The Fairtrade certification organization is 50% owned by farmers meaning certification standards are fundamentally informed by the folks it directly impacts. Sounds super fair, right? Being 100% Fairtrade certified allows us to know exactly where our bananas come from, the names of farmers who picked them, even the date they did it. This level of detail is the secret to seeing commodities as communities — Full of people worth going to bat for.