National Watermelon Promotion Board
Watermelon – Healthy & Delicious Every Day!
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, the NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.
Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (27%), a source of Vitamin B6 (8%), and a delicious way to stay hydrated (92% water), with only 80 calories. Watermelon consumption per capita in the United States was an estimated 15.6 pounds in 2019. Watermelon consumption in the United States was approximately 5.1 billion pounds in 2019. The United States exported over 350 million pounds of watermelon to Canada in 2020. For additional information, visit www.watermelon.org.