Membership in the "Fresh From Florida" program allows farms, packers, distributors, and retailers to use the "Fresh From Florida" brand to help market Florida-grown products. Brand awareness has steadily increased since 2013 with consumers who recognize that the products which carry the "Fresh From Florida" brand are domestic and Florida-grown, creating a competitive edge for those who wish to reach consumers looking for quality U.S. products.
The Florida Department of Agriculture and Consumer Services uses the "Fresh From Florida" brand to promote locally, regionally, and internationally to consumers throughout the world where Florida-grown products are marketed. Working with many of the largest and most respected retailers, the Department promotes the purchase of Florida commodities through retail promotions when possible. During the 2020-2021 season, 103 retail partners across the globe promoted over 100 Florida commodities. These retail promotions included circular ads, in-store displays, samplings, and print and digital media.
Brands: Fresh From Florida