Pure Flavor  

Leamington,  ON 
Canada
http://www.pure-flavor.com

• Booth: 905

Greenhouse grown fruits & vegetables available year-round!

Pure Flavor® is a family of greenhouse fruit & vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

We are the next generation of fruit & vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

Brands: Pure Flavor, Cloud 9, RedRoyals, Craft House Collection, Juno, Sangria, Bumbles, Oriana, Aurora Bites, Azuca, Uno Bites, Finest Flavors, Solara, Alonna

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• Pure Flavor® 2023 Storybook (Feb 21, 2023)

  Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

  View ---> https://www.pure-flavor.com/storybook

 Press Releases

• Pure Flavor® Receives FMI’s Gold Plate Award for ‘Eat Well Together to Be Well Together’ Campaign (Feb 21, 2023)

  FOR IMMEDIATE RELEASE

  Pure Flavor® Receives FMI’s Gold Plate Award

  for ‘Eat Well Together to Be Well Together’ Campaign

  Leamington, ON (December 16, 2022) – With the holiday season in full swing, the FMI Foundation recently announced their 2022 Gold Plate Award winners via livestream earlier this week, highlighting outstanding family meal programs implemented by the food industry and community organizations. In the Category of Industry Supplier, greenhouse fruit & vegetable company Pure Flavor® won the Gold Plate Award for their ‘Eat Well Together to Be Well Together’ campaign that supported FMI’s National Family Meals Month™.

  “The recipients of the 2022 Gold Plate Awards represent a collective industry effort to help families stay strong with family meals,” said FMI President and CEO Leslie G. Sarasin. “I’m particularly proud of the programs that went the extra mile to connect the importance of family meals, however one defines family, to mental health. Through creative messages, in-store promotion and innovative employee engagement, the passion for the Family Meals Movement is just one way our industry stands out.”

  Pure Flavor®’s “Eat Well Together to Be Well Together” campaign was strategically designed to bring awareness to the importance of family meals, both physically and mentally, by encouraging meal prep, family interaction, and the consumption of fruits and vegetables. Each week, the greenhouse fruit & vegetable brand promoted new recipes, tips, and family meal facts, along with engaging three different targeted audiences in surveys, giveaways, and partnership interaction.

  “Our omni-channel approach to connect with consumers with our ‘Eat Well Together to Be Well Together’ campaign ensured that we connected with the right people on the right channel at the right time with the right message. The promotion of National Family Meals Month™ was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families!”, commented Chris Veillon, Chief Marketing Officer.

  Pure Flavor® partnered with the Healthy Family Project, reaching over 20,000 e-newsletter subscribers and securing 94,000 impressions and 11,000 engagements between their combined social media accounts. Pure Flavor’s celebration of National Family Meals Month™ gained more than 436,000 impressions on social media and over 15,500 surveys completed, contributing further impact to improving family mealtime for their customers.

  “Healthy Family Project was honored to partner with Pure Flavor® for National Family Meals Month™. It is important that we are part of any momentum that helps create a healthier generation. This partnership was an excellent example of how we can fuel healthy lives and create family moments with fresh produce”, said Tracy Shaw, Senior Digital Marketing Manager, Healthy Family Project.

  2022 Gold Plate Award Winners:

  -       Category: Retailer 1-49 Stores; Martin’s Super Markets

  -       Category: Retailer 50-199 Stores; Spartan Nash Company

  -       Category: Retailer 200+ Stores; Hy-Vee Inc.

  -       Category: Supplier; Pure Flavor®

  FMI Gold Plate Award Campaign Summaries: https://www.fmi.org/family-meals/award

  Pure Flavor® continues to create consumption focused content to inspire families and consumers of all ages to eat more fruits & vegetables, regardless of the season. Using a variety of digital strategies, the company is able connect with consumers on their channel of choice using tactical communication tools such as email, blogs, social media, as well as via the brands award-winning Live Deliciously® eMagazine which is published quarterly. Pure Flavor® recently launched their Healthy Holidays edition of the eMagazine featuring holiday themed content, Innovation in Growing, employee holiday favorites and so much more.

  To learn more about Pure Flavor® or to flip through company’s award-winning Live Deliciously® eMagazine, visit: https://www.pure-flavor.com/live-deliciously/

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  About The FMI Gold Plate Awards –

  The FMI Foundation created the Gold Plate Award in 2013 to highlight the outstanding programs implemented by the retail food industry to encourage family meals.  Examples include healthy family meals, quick and easy family meals and recipes, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and much more.

  The award recognizes outstanding programs that food retailers and suppliers have implemented, to encourage families to share more meals, together at home, more often. 

  About Pure Flavor® -

  Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

  We are the next generation of fruit & vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse grown vegetables from our farms that are strategically located throughout North America.

  SOURCE:      Chris Veillon | chris@pure-flavor.com

                          Chief Marketing Officer | Pure Flavor®

                          T: 519 326 8444

• Pure Flavor® Accelerates Expansion – Acquires DeTemporada Farms (Feb 21, 2023)

  FOR IMMEDIATE RELEASE

  Pure Flavor® Accelerates Expansion – Acquires DeTemporada Farms

  Leamington, ON (January 12^th, 2023) – With tremendous year over year growth fueling significant plans for expansion, greenhouse fruit & vegetable company Pure Flavor® announced the acquisition of DeTemporada Farms, a 25-acre greenhouse Bell Pepper farm located in Merlin, ON.

  “We are excited to announce the addition of DeTemporada Farms to our family”, said Jamie Moracci, President. “Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our strategy of scaling up our operations to drive efficiencies”, commented Moracci. The company’s strategic investments are focused on solidifying its future as an industry leader.

  Built in 2021 and located near the shores of Lake Erie, just east of Point Pelee, ON, DeTemporada Farms is in an area known for having a unique micro-climate that positively impacts the growing environment. Built using state of the art greenhouse technology, the facility will grow Red, Yellow, and Orange Sweet Bell Peppers. Expansion is already underway for the farms next phase that will be completed later this year.

  “We need to strategically invest in our growth and with the acquisition of DeTemporada Farms, we are making a commitment to both our retail partners as well as our employees that we are planning for our future”, commented Jeff Moracci, Chief Financial Officer & Partner. Pure Flavor® is on a significant growth path to support their increased demand for fresh, greenhouse grown fruits & vegetables year-round. Future expansion plans beyond the DeTemporada Farms acquisition are ongoing to develop more region-specific facilities as well as explore new product opportunities.

  The addition of 25 acres of owned acreage to the company’s expanding portfolio will mean an even greater supply of fresh vegetables for its customers. This new acquisition is on top of the construction of Pure Flavor®’s new Phase IV 40-acre organic greenhouse in Leamington, ON that is nearing completion this month. Through its owned farms and family of growers, Pure Flavor® now manages nearly 1,000 acres of greenhouse grown fruits & vegetables.

  To learn more about Pure Flavor®, please visit http://www.pure-flavor.com .

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  About Pure Flavor® -

  Pure Flavor® is a family of greenhouse fruit & vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

  We are the next generation of fruit & vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse grown vegetables from our farms that are strategically located throughout North America.

  SOURCE:      Chris Veillon | chris@pure-flavor.com

                          Chief Marketing Officer | Pure Flavor®

                          T: 519 326 8444

• Pure Flavor® Adds Industry Veteran Joe Sbrocchi to Leadership Team (Feb 21, 2023)

  FOR IMMEDIATE RELEASE

  Pure Flavor® Adds Industry Veteran Joe Sbrocchi to Leadership Team

  Leamington, ON (January 30^th, 2023) – With significant growth & expansion at the forefront of the company’s strategic plan, Pure Flavor® is pleased to announce the addition of produce industry veteran Joe Sbrocchi to the company’s leadership team as Senior Vice-President, Business Development & Strategy. Mr. Sbrocchi brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last 5+ years as the Executive Director & General Manager of the Ontario Greenhouse Vegetable Growers (OGVG).

  “We are very happy to add Joe to our leadership team. There is little that he has not seen throughout his stellar career in the produce industry.  Joe is credited with a string of successes wherever his careers have taken him. Mr. Sbrocchi’s hallmark attribute is that he has always helped build synergistic teams that elevate operational dynamic well beyond what any organizational chart could ever indicate,” said Jamie Moracci, President. “Our growth and evolution are in need of just an individual such as Joe, we are thrilled that he is joining our team”, said Moracci.

  “Pure Flavor® is absolutely poised for the future. With a strong leadership team focused on growth with recent moves, exhibit that they are only just beginning to scale quickly with strategic investments. I’m proud and humbled to join the Pure Flavor® family, it is an opportunity of which I intend to add value and purpose”, said Sbrocchi.

  Pure Flavor® has evolved into a multi-national corporation with facilities throughout North America. The company recently completed the acquisition of DeTemporada Farms, a 25-acre Bell Pepper greenhouse in Merlin, ON as well as completed the construction of its new Phase IV, 40-acre organic greenhouse and 210,000 sq. ft. central packhouse & distribution center in Leamington, ON.

  Pure Flavor® will be exhibiting at the upcoming Global Organic Produce Expo (GOPEX) in Hollywood, FL January 30 to February which Joe Sbrocchi will be attending with the Pure Flavor® team. For those attending the show, stop by Booth #216.

  To learn more about Pure Flavor®, please visit http://www.pure-flavor.com .

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  About Pure Flavor® -

  Pure Flavor® is a family of greenhouse fruit & vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

  We are the next generation of fruit & vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse grown vegetables from our farms that are strategically located throughout North America.

  SOURCE:      Chris Veillon | chris@pure-flavor.com

                          Chief Marketing Officer | Pure Flavor®

                          T: 519 326 8444

• Pure Flavor® Acquires Cervini Farms C5 To Fuel Expansion Plans (Feb 21, 2023)

  FOR IMMEDIATE RELEASE

  Pure Flavor® Acquires Cervini Farms C5 To Fuel Expansion Plans

  Leamington, ON (February 20^th, 2023) – Continuing its growth path fueling significant plans for expansion, Pure Flavor® announces the acquisition of Cervini Farms C5 in Leamington, ON to add to its expanding portfolio of greenhouses and distribution centres.

  “The addition of the Cervini Farms C5 location was an opportunity to strengthen our strategic footprint. Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add them to our Pure Flavor® family”, said Jamie Moracci, President.

  The location of the Cervini Farms C5 facility is adjacent to Pure Flavor®’s home farm in Leamington which now creates a 350-acre, state of the art, flagship Pure Flavor® Campus. The company’s strategic investments are focused on solidifying its future as an industry leader.

  “Our company leadership’s ability to recognize & analyze strategic acquisition opportunities continues to breathe enthusiasm into greater expansion possibilities”, said Jeff Moracci, Chief Financial Officer & Partner. “The acquisition of the Cervini Farms C5 location was a competitive process which drew much interest from the industry; yet in the end our group demonstrated an ability to transact this deal in an efficient, transparent, and authentic manner. Pure Flavor®’s ability to successfully navigate through the process demonstrates the company’s capabilities to effectively capitalize on investment opportunities. As a family-operated business, Pure Flavor® fully embraced the opportunity to acquire additional acreage and the resources associated with the operation to not only preserve jobs but also create even more economic opportunities across all its facilities in the region”, said Jeff Moracci.

  “These are exciting times for our company and our employees. We will continue to evaluate strategic opportunities to scale up in a mindful way to fuel our growth”, commented Jamie Moracci. In the last 60 days, Pure Flavor® also completed the construction of the company’s new Phase IV, 40-acre organic greenhouse and 210,000 sq ft. centralized packhouse and distribution centre in Leamington. The addition of 115 acres of greenhouse production this year will ensure an even greater supply of products year-round for Pure Flavor®’s retail and foodservice customers throughout North America.

  With expansion comes a need for greater resources, talent wise, to support the growth. Pure Flavor® continues to lead extensive recruitment drives at all its facilities.

  Pure Flavor® is on a significant growth path to support their increased demand for fresh, greenhouse grown fruits & vegetables year-round. Future expansion plans beyond the Cervini Farms C5 location & DeTemporada Farms acquisitions are ongoing to develop more region-specific facilities as well as explore new product opportunities.

  To learn more about Pure Flavor®, please visit http://www.pure-flavor.com .

  -30-

  About Pure Flavor® -

  Pure Flavor® is a family of greenhouse fruit & vegetable growers who share a commitment to bringing A Life of Pure Flavor® to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

  We are the next generation of fruit & vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse grown vegetables from our farms that are strategically located throughout North America.

  SOURCE:      Chris Veillon | chris@pure-flavor.com

                          Chief Marketing Officer | Pure Flavor®

                          T: 519 326 8444

• Pure Flavor® Celebrates National Snack Day with Week-Long Snackathon (Mar 07, 2023)

  Leamington, ON (March 2^nd, 2023) – Pure Flavor^® is celebrating the flavor, nutrition, and fun of healthy snacking with a week-long campaign leading up to National Snack Day on Saturday, March 4th. The brand kicked off its content campaign on February 27^th that included an Instagram giveaway with everything wrapping up at SEPC’s Southern Exposure Trade show where the brand’s full lineup of greenhouse grown fruits & vegetables will be on full display.

  Pure Flavor^® is taking action to change the conversation around snacks and make sure that the first choice you reach for isn’t a bag of chips, but a pack of fresh, greenhouse grown veggies like Uno Bites™ Nano Cucumbers, Cloud 9® Bite-Sized Fruity Tomatoes, or Mini Munchies^® or a sweet treat like the company’s new Solara™ Mini Melons or Alonna™ Canary Melons. To get people excited about healthy snacking leading up to National Snack Day, the brand launched a variety of engaging digital content, an Instagram contest, snackboard ideas, blogs, an eBook, and a new webpage. Pure Flavor® also created a daily #SnackBracket using Instagram Stories to get consumers to pick their favorite snack-sized product.

  With consumption of fresh produce on the rise, this campaign shows Pure Flavor^® is well-positioned to meet the growing demand for healthier snacking options. A recent report by Future Market Insights predicts the global plant-based snack market will grow 8.6% from 2022 to 2028, driven by increasing consumer demand for healthier snack options.^[1] Pure Flavor^® is capitalizing on this momentum with its popular snacking lineup, which includes favorites like Uno Bites™ Nano Cucumbers, Aurora Bites Mini Sweet Peppers, Sangria^® Medley Tomatoes, and more. Furthermore, the launch of the company’s personal sized, greenhouse grown Solara™ Mini Galia Melon & Alonna™ Canary Melon demonstrates the brand’s commitment giving retailers & consumers sustainable snacking options year-round.

  “We know that a major shift in eating habits is occurring with more people seeking out fresh & healthy snacks,” said Tiffany Sabelli, Director of Sales. “In late 2020 as part of our Love For Fresh Campaign, we surveyed thousands of people across North America and 70% told us they are likely to snack on tomatoes, so it’s clear the produce aisle is becoming snack central. We are proud to grow an impressive variety of snacking tomatoes, cucumbers, and peppers that come in convenient, snack-ready formats to satisfy cravings every day of the year.”

  With National Snack Day coming up on Saturday, March 4^th, it is the perfect occasion for Pure Flavor^® to showcase the many advantages of greenhouse growing. After all, the best snacks are available year-round, consistent in quality, and, of course, incredibly flavorful. Add to that the sustainability of Pure Flavor’s^® state-of-the-art growing technology and you have the perfect guilt-free health snacks.

  “People want to find fresh, new ways to live healthier lifestyles. Snacking is the best place to start,” explained Chris Veillon, Chief Marketing Officer. “As a lifestyle brand, we’re showing how incredibly convenient healthy snacking can be when you have the right ingredients. Leading up to National Snack Day and SEPC’s Southern Exposure this Saturday, March 4^th in Orlando, we will be serving up content across all our channels that explores the flavor & nutrition of our products that make it easy to Live Deliciously^®”, said Veilon.

  To spread the word about the superior snackability of its products, Pure Flavor^® is sharing healthy snacking ideas, simple & delicious recipes, nutritional facts, product information, activity sheets for kids, and much more. As a part of its Adopt-a-School program, Pure Flavor^® includes promotional content with its weekly donations to partner schools across North America.

  On National Snack Day this year, all eyes are turning to SEPC’s Southern Exposure at Disney World in Orlando, FL. If you are attending the show, be sure to visit booth 1032 to discover the full line of convenient snacking fruits& veggies and more from Pure Flavor^®.

  To learn more about Pure Flavor®’ National Snack Day campaign, please visit https://www.pure-flavor.com/national-snack-day/ .

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  ---

  ^[1]https://www.globenewswire.com/en/news-release/2022/10/03/2527104/0/en/Global-Demand-for-Plant-based-Snacks-Market-is-expected-to-grow-nearly-US-73-6-Bn-By-2032-Future-Market-Insights-Inc.html

• Expansions at Pure Flavor® Signal Partnership Opportunities (Apr 08, 2023)

  (Leamington, ON) – When it comes to greenhouse fruit and vegetable production, Pure Flavor^® is a company that does it all. From growing, picking, packing, and shipping to marketing, merchandising and category management, Pure Flavor^® is a complete partner for its retail and foodservice customers.

  The company has been experiencing tremendous growth, fueled by its strategic acquisitions, innovative products, and award-winning marketing programs. To meet the rising demand for its fresh produce offerings, Pure Flavor^® has been investing in acquiring more resources, expanding its facilities and leadership team, and adding new industry-leading products.

  Already this year, the brand has made significant investments to expand its greenhouse acreage and production facilities. In addition to a 40-acre expansion dedicated to its popular line of organics, the company has acquired two farms in Ontario: DeTemporada Farms, a 25-acre bell pepper greenhouse in Merlin, Ontario, and Cervini Farms C5, a greenhouse that joins Pure Flavor’s^® Leamington operations to create a 350-acre flagship campus.

  With these moves, Pure Flavor^® now manages more than 1,000 acres of state-of-the-art, sustainable greenhouse production facilities.

  Not only does Pure Flavor^® grow its own produce, but it also handles every aspect of the supply chain. This vertical integration allows Pure Flavor^® to offer the highest quality and consistency to its customers. The company has distribution centers strategically located in San Antonio (TX), Byron (GA), Detroit (MI) and Leamington (ON) to service key markets, allowing millions of people to enjoy their favorite fresh produce year-round.

  One of the reasons for Pure Flavor’s^® success is its extensive lineup of flavorful products that appeal to different consumer preferences and occasions. In recent years, Pure Flavor^® has seen an explosion of growth in its snacking program. The company offers award-winning products such as Cloud 9^® Bite-Sized Fruity Tomatoes, Uno Bites™ Nano Cucumbers and Aurora Bites Mini Sweet Peppers that meet the rising demand for convenient, healthy, and flavorful snacks.

  The brand has capitalized on this growing trend by adding new ground-breaking products to its portfolio like Solara Mini Melons, the first sustainable, personal-sized greenhouse grown melon, and Alonna Canary Melons.

  By focusing on innovative, high-quality snacking options, the brand can meet the evolving needs of consumers and offer retailers a valuable point of differentiation.

  "At Pure Flavor^®, we're always looking for ways to innovate and offer our customers something unique,” said Matt Mastronardi, Executive Vice-President. “Our recent expansion and acquisitions have allowed us to increase our production capabilities and offer a wide variety of high-quality, greenhouse grown, conventional and organic products that consumers can enjoy year-round."

  Pure Flavor^® has not only been successful in expanding its operations and product offerings, but also in building itself as a lifestyle brand and promoting its healthy living message to consumers across North America.

  The brand’s award-winning marketing programs are helping retailers promote healthy eating while increasing sales of fresh produce.

  “Our marketing programs are not just about promoting our products, but also about inspiring consumers to Live Deliciously^® with healthy choices,” says Chris Veillon, Chief Marketing Officer. “We collaborate with a growing network of content creators who share our passion for fresh produce and help us reach more people than ever before with engaging stories and recipes.”

  As the greenhouse fruit & vegetable company continues to grow its presence across North America, it is poised to be a valuable partner for retailers and foodservice providers looking to meet the growing demand for fresh, sustainable produce.

  The Pure Flavor® team will be exhibiting at the upcoming Viva Fresh Expo in Dallas, TX March 30-April, stop by Booth 716 or visit pure-flavor.com/VivaFresh2023 for more product information.

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• Pure Flavor® Invests to Meet Canadians' Year-Round Fresh Produce Demand (Apr 17, 2023)

  Leamington, ON. – Canadians are increasingly demanding high-quality fresh produce year-round, and Pure Flavor^® has answered the call with recent investments in its Leamington, Ontario operations where the leading greenhouse produce brand started twenty years ago.

  With a successful lineup of fresh conventional and organic greenhouse grown produce that includes everything from staple ingredients like Long English Cucumbers, Sweet Bell Peppers, and Tomatoes on-the-Vine, to snacking favorites like Cloud 9^® Bite-Sized Fruity Tomatoes, Uno Bites™ Nano Cucumbers and Aurora Bites Mini Sweet Peppers, plus new products like Solara^® Mini Melons, the brand has experienced a surge in growth, leading to strategic acquisitions and expansions to help meet demand.

  The vertically integrated grower has significantly increased its operations in the past year, boasting the addition of a new state-of-the-art 40-acre greenhouse facility to its home farm. To further its growth, Pure Flavor^® recently acquired DeTemporada Farms, a 25-acre bell pepper greenhouse in Merlin, ON, and Cervini Farms C5, which joins the brand’s Leamington operations to create a 350-acre flagship campus.

  According to Jamie Moracci, President of Pure Flavor^®, these strategic investments have enabled the grower to ramp up production to meet demand for their diverse range of high-quality, greenhouse-grown conventional and organic products.

  "As we continue to grow and expand, our commitment to advanced technology and sustainable growing practices remains at the forefront of our business model," said Moracci. "We are excited to invest in our Canadian operations to meet the growing demand for locally grown, high-quality greenhouse fruits & vegetables year-round.”

  "As a company, we've come a long way since we started in Leamington twenty years ago, and we're not slowing down anytime soon," Moracci continued. "We're excited to see where our continued growth and innovation takes us in the future, but we'll always stay true to our roots here in Leamington."

  Indeed, Pure Flavor's^® growth in the last two decades has been nothing short of remarkable. From a small operation growing just a few varieties of vegetables, the brand has become a major player in the industry with widespread brand recognition and a diverse lineup of the highest greenhouse fruits and vegetables.

  "Consumers are becoming more and more discerning when it comes to the quality and variety of their produce, and Pure Flavor^® is committed to meeting those demands. Our expanding product lineup allows us to offer unique and gourmet ingredients that enhance any meal or snack,” said Tiffany Sabelli, Director of Sales.

  “With the state-of-the-art technology in our greenhouses, we're able to provide consumers with fresh, flavorful produce year-round, grown right here in Leamington to help serve the Canadian market,” added Sabelli. “As we continue to grow, we remain dedicated to our roots and to our commitment to providing high-quality, locally grown produce to our customers, regardless of the season."

  At the upcoming CPMA trade show, taking place from April 25th to 27th in Toronto, Pure Flavor^® will be showcasing its latest and greatest products and innovations at Booth 905, including its award-winning Melon Program. If you’re planning on attending, check out Pure Flavor®’s new Toronto City Guide, which contains all the information you need to make the most of your visit to CPMA 2023. See the guide: https://www.pure-flavor.com/CPMA-2023-Toronto-City-Guide/

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