VSP Global

Rancho Cordova,  CA 
United States
http://www.vspglobal.com
  • Booth: 017


Welcome to VSP Global!

At VSP Global, our vision is to provide access to affordable, high-quality eye care and eyewear to the world.

VSP Global comprises five complementary businesses that combine eye care insurance, high-quality eyewear, lens and lens enhancements, ophthalmic technology, and connected experiences to strengthen the relationship between patients and their eye doctors. 

Brands: Altair|Marchon|Eyefinity|VSP Optics|VSP Ventures


 Press Releases

  • As part of its ongoing commitment to support and reinvest in private practice Doctors of Optometry, VSP Global® announced it will extend Premier Program level status and benefits enjoyed by participating practices through June 2021. The company also outlined new strategic marketing efforts to amplify patient traffic to Premier Program locations, and exclusive new offers and resources available to participating practices.

    “As doctors continue navigating COVID-related challenges, the Premier Program continues to deliver more support and meaningful resources for their practices at this critical time,” said VSP Global Chief Network Officer Michelle Skinner. “In addition to the robust education and training resources available from Premier Academy360, we’re focused on creating more opportunities for engagement and patient traffic by activating exclusive, value-packed marketing initiatives to connect our nearly 90 million members to Premier Program locations for all their eye care and eyewear needs.”

    Over the past five years, VSP has delivered 104 million patients to VSP network doctors and nearly $12 billion in revenue to Premier Program practices. With program status now extended through June of next year, now is the time for practices to take full advantage of all the offers and benefits available through the Premier Program to maximize practice revenue. New efforts to encourage patients to maximize their benefits, and exclusive offers and resources for Premier Program locations include:  

    National Marketing to VSP Members and “Beat the Rush” Rebate

    • A national marketing campaign started in September, highlighting the exclusive “Beat the Rush” rebate designed to incentivize VSP members to schedule an eye exam and use their benefits now, ahead of the end of the year rush. Through the offer, VSP members can earn up to a $100 prepaid Mastercard® when they purchase a featured frame brand and eligible lens product from a Premier Program location through November 30, 2020.
    • Targeted marketing communications including emails, social media and direct mail have been deployed to VSP members to educate them on the offer. Practices can promote the offer directly to their patients by accessing a toolkit that includes social media posts, graphics, customized emails and more. The “Beat the Rush” rebate can also be combined with other eligible offers for VSP members, like the Extra $20 and Extra $40 promotions, at no cost to the practice.

    VSP Global COVID-19 Patient Care Program

    • VSP network doctors can apply through November 24, 2020, for the VSP Global COVID-19 Patient Care Program, which offers grants to help practices offset expenses and financial hardships due to the pandemic.
    • Practices with Platinum or Gold level status in the Premier Program are eligible for a one-time cash payment between $1,000 and $10,000, and other network practices are eligible for a one-time cash payment between $500 and $5,000. For more details, visit patientcarevsp.com.

    Premier Pathways Benefit Extended to Gold Level Practices

    • Premier Pathways is now available to Gold level practices, offering personalized consulting with a senior recruiter and hiring resources for practices looking to hire an associate doctor. Premier Pathways saves practices time and money by amplifying doctor job listings on over 300 career sites including ODcareersVSP.com.
    • The program also provides initial doctor candidate reviews and matching applicant resumes specifically to doctor job listings to deliver top candidates. 

    MyMARCHON.com Exclusive Free Shipping Offer

    • Platinum and Gold level locations that place an Rx order on the newly redesigned myMARCHON.com by October 31, 2020 will receive 90 days of free shipping on all Rx orders. To register, practices can visit account.mymarchon.com or call 800.645.1300.
    • Practices have the ability to enjoy free shipping beyond the 90 day period when they join Marchon’s frame board management program, Kaleyedoscope. Promoting increased profitability, sales growth, and operational efficiencies, Kaleyedoscope offers curated assortments of the top-selling frame brands from Marchon to meet the needs of patients and practices alike.

    New Advertising Payments for Sharing VSP Individual Vision Plans

    • In response to doctor feedback for more opportunities to attract and retain patients while earning additional practice revenue, practices can now take part in the VSP Individual Vision Plans Doctor Program. By joining, doctors can help educate patients about VSP’s Individual Vision Plans on their website, social media pages and in their practice.
    • Doctors receive an advertising payment when a patient clicks on their ad and lands on the application page or calls and mentions the practice’s name. Patients enjoy instant enrollment through the ads on the doctor’s website, or by calling to enroll. To learn more, visit: VisionPlansDr.com.

    To learn more about additional resources, education, and tools available through the Premier Program, visit: vspproviderhub.com.

  • Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.

    New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.

    With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. Customers can expect to see a mix of classic and trend-right shapes with the brand’s unique color palettes and design features that will be familiar to the avid Converse fan. The brand targets all genders and ages 12 – 35, but truly resonates around the world and across generations. Converse is the original brand of youth culture, with its rich 110 year heritage and the global adoption of its classic and accessible sneakers.

    “Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry,” said Nicola Zotta, President and CEO of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.”

    “We are excited to announce our partnership with Marchon Eyewear,” said Jon Tappan, VP/GM of Apparel & Accessories for Converse. “As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer, while enabling their individual style.”

    The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.

  • VSP Global announced On October 1st that Morgan Rogers is the recipient of the 2020 VSP Vision of Hope Scholarship. The scholarship is funded by VSP and awarded annually by the Kentucky College of Optometry to one of its excelling, first-year students who intends to practice in the rural Appalachian region where the school is located. Rogers received $5,000 toward her education.

    “Attending Kentucky College of Optometry is special because it’s centrally located in the Appalachian region, which desperately needs access to eye care,” said Rogers. “Therefore, as students, we’re given ample opportunity to serve our neighbors while attending school. Continuing to serve as an optometrist here where I grew up is a driving factor for completing optometry school. I’m so grateful for the VSP Vision of Hope Scholarship, which recognizes the underserved community of Appalachia.”

    “The VSP Vision of Hope Scholarship was created to support the next generation of optometry and expand much-needed access to eyecare throughout Appalachia,” said VSP Global Board Chairman Gordon W. Jennings, O.D. “We’re proud to support Morgan Rogers as this year’s recipient, and we look forward to her career in providing eye care to more and more people in the region.”

    In total, VSP has awarded more than $2.5 million in scholarships to optometry students as part of a 65-year commitment to helping people see.

    "The Kentucky College of Optometry appreciates this recognition of Morgan Rogers with the 2020 VSP Vision of Hope Scholarship,” said Dean of Kentucky College of Optometry Michael Bacigalupi, OD, MS, FAAO. “Morgan is an outstanding student who is dedicated to giving back and excited to serve the eye care needs of local patients." 

    In addition to funding scholarships to support optometry students, VSP Eyes of Hope initiatives have helped more than 3 million adults and children overcome barriers of income, distance or disaster to gain access to eye care and eyewear.

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