Game Changer-From Spectator to Participant: The New Paradigm of Immersive Entertainment
- Room: N220ABCDE
- Session Number:GCR
Thursday, November 18, 2021: 4:00 PM - 5:30 PM
CEO of AREA15 and partner, Fisher Brothers, Winston Fisher will discuss the changing consumer appetite from passive spectator to active participant and share his vision for the future of the immersive entertainment. He will provide a roadmap on how to meet the consumer demand for in-depth storytelling, curated content, authentic connections, and experiential entertainment while appealing to a broader audience. Using examples from AREA15, Fisher will reveal how incorporating experiential entertainment and engaging narratives into “brick and mortar” settings create a new kind of commercial experience that truly resonates with today’s sophisticated consumer and keeps them coming back for more.
NOTES: Must be 18 years or older to attend. Separate ticket and Expo badge required for entry.
COST: $35 IAAPA Members; $50 Nonmembers. Tickets should be purchased in advance, as space is limited and may sell out. Expo registration is also required.
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