Family Entertainment Center (FEC) Lunch: FEC Trends
- Room: N210ABCDE
- Session Number:FLW
Wednesday, November 17, 2021: 12:00 PM - 2:00 PM
Speaker(s)
Description
We are now living in a digital world but despite having access to products at their fingertips, Millennial and Gen Z consumers still crave in-person experiences. In fact, according to a recent study, entertainment square footage grew by 44.7% in US malls between Q1 2010 and Q1 2019. Engage in a lively discussion with a panel of seasoned and visionary “retailtainment” professionals and learn how to bring attractions, entertainment, retail, and food and beverage together to create immersive “retailtainment” districts. These multi-faceted experiences will retain consumers within the shopping district and keep them spending.
FOOD AND BEVERAGE: Lunch, coffee, iced tea and soft drinks
NOTES: Must be 18 years or older to attend. Separate ticket and Expo badge required for entry.
COST: $39 IAAPA Members; $59 Nonmembers. Tickets should be purchased in advance, as space is limited and may sell out. Expo registration is also required.
PLATINUM SPONSOR: Meta4 Interactive
GOLD SPONSOR: Hownd
SILVER SPONSOR: Player One Amusement Group
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Tracks:
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