2021 Emerging Trends in Immersive Design

  • Room: S310EFGH
  • Session Number:905
Monday, November 15, 2021: 4:00 PM - 5:00 PM


Melissa Felder
Chief Revenue and Marketing Officer
California Academy of Sciences, San Francisco
Shawn McCoy
Vice President
Cynthia Sharpe
Principal, Cultural Attractions & Research
Thinkwell Group


Today the creative industry faces the challenge of connecting with audiences in new, authentic, innovative, and compelling ways. This exciting and informative session will explore a wide range of cultural initiatives, one-of-a-kind attractions, and category-defying projects around the world that showcase memorable and meaningful guest experiences. This session will discuss how trends in immersive design can help strengthen a company’s brand, mission, and connection with its guests. Attendees will discover the traits that made each project unique, how experiences have evolved, and what’s next for the industry’s future.

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