FEC: Everyone's Talking About You, Do You Know What They Are Saying?
- Room: N330ABCD
- Session Number:415
Wednesday, November 17, 2021: 10:00 AM - 11:30 AM
In our digital, social media-driven world, there is no shortage of guest commentary. But what is the best way to collect it, analyze it, and apply it it to improve your operations and connect with your guests? Join customer feedback and social media experts to understand a 360-view of collecting, analyzing, and implementing customer sentiment to make your attraction the best it can be. Should you conduct surveys? How do you respond to a bad review? How relevant are third-party review platforms, like TripAdvisor and Yelp? All your questions will be answered in this unique panel where your own customer feedback will be collected and analyzed in real-time to drive the discussion! See feedback in action and come away with strategies and ideas you can immediately put to use back home.
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