Inventing the Future of Entertainment: How Meow Wolf Used Creativity, Technology, and Analytics to Provide a Mesmerizing Guest Experience

  • Room: S330ABCD
  • Session Number:926
Tuesday, November 16, 2021: 8:30 AM - 9:30 AM


Amanda Clay
VP, Operations
Meow Wolf
Alexis Fiore
Senior Consultant
Integrated Insight
Todd Richins
Executive Creative Producer
Meow Wolf


Learn about the development process that focused on creating the ultimate immersive environment by putting the guest in the middle of all phases at Meow Wolf.  Starting with creative, where guests can choose their level of engagement with the story, followed with technology to complement and expand the artistic adventure the guest can enjoy. Finally, learn about the operational focus that was included in the design process at pilot stages using front-line experience to inform artificial intelligence and agent-based simulation to play test the designs and story before a single brick was laid.  This session is necessary for anyone that wants to learn a guest focus development strategy that allows creative and operations to work in harmony.


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