Creative Works  

Mooresville,  IN 
United States

• Booth: 3672, 3871

Create Powerful Emotions & Memories w/ Immersive Attractions

We Create Powerful Emotions and Memories Through Immersive Attractions

You’re in the business of emotions and memories. You want to increase revenue and make an impact on guests, but one big challenge stands in the way: in-home entertainment.

If you want to get customers off the couch and in your center, you must provide amazing experiences they can’t get at home. People deserve to have memorable experiences with friends and family, and you should be the one who delivers these memories.

• Laser Tag Arenas
• Mini Golf Courses
• Lucky Putt Golf
• Escape Rooms
• Hyperdeck VR
• Hologate Arena VR
• Hologate Blitz VR

 Press Releases

• Creative Works Partners With VRstudios To Bring To Market New Fury Unattended 2-Player VR Esports Attraction (Nov 11, 2021)

  Creative Works, the turnkey attraction developer, is pleased to announce a partnership with VRstudios, creator of free-roam turn-key multiplayer Virtual Reality (VR) attractions for Location-Based Entertainment (LBE). Together they will bring the FURY, the world’s first unattended 2-player VR Esports attraction, as well as other products to market. 

  
  Under this new partnership, Creative Works becomes an authorized distributor in North America for VRstudios’ products including the FURY as well as other VRstudios attractions. They will bring decades of immersive attraction experience to sell, install, and support the FURY and other attractions. The two companies also plan to collaborate on future products for the LBE market, leveraging VRstudios’ innovative technology and products and Creative Works’ proven fabrication, distribution, and superior service capabilities.

  
  “We are thrilled to partner with the team at VRstudios,” commented Armando Lanuti, the President of Creative Works. “Virtual reality is becoming more and more important to the overall attraction mix at venues, and this partnership allows us to deliver the amazing FURY experience to venues all over the world.”

  
  The FURY is an innovative unattended 2-player attraction designed to deliver high throughput and physically active experiences in a small footprint at a family entertainment center. Because the FURY is a multiplayer, unattended attraction, a location can affordably attract basketball-loving guests and enthusiasts into VR gameplay via “Hoops Madness,” a basketball title designed for LBE. "Hoops Madness" utilizes real-world physics to deliver an exciting and broadly appealing VR basketball experience with authentic shooting and ball-handling. Perfect as a stand-alone attraction or for Esports, players are invited to move up the leaderboard ranking their performance.

  
  VRstudios has also developed the Real-Sport Esports™ Playbook= a how-to guide for developing an Esports program with new revenue streams.  The Playbook consists of use case examples, best practices, and a tiered approach to help operators quickly activate and realize the value of Real-Sport Esports™ for VR Esports competitions, tournaments, and events.

  
  "Hoops Madness" is the first game in a coming line of VRstudios Sports Real-Sport Esports™ titles designed for replayability and retention and bundled with operator tools for building localized, branded promotions and events to deliver additional value to guests.

  
  “With the FURY, VRstudios is making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events, and competition of our Real-Sport Esports™,” noted Kevin Vitale, CEO and Chairman of VRstudios. “Creative Works’ experience with Esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

  
  The FURY will make its debut at the IAAPA Expo in Orlando. Attendees can experience the attraction and place their orders at Creative Works’ Booth #3871. To learn more about what to expect from Creative Works at IAAPA, visit https://thewoweffect.com/iaapa-2021/

  More about FURY VR.

• Creative Works Announces New Laser Tag VR Product (Nov 11, 2021)

  Creative Works unveiled Limitless VR, a game-changing free roam virtual reality attraction for entertainment venues. 

  
  This high capacity attraction is installed in a laser tag arena to give operators two attractions in a single space: traditional laser tag arena and a virtual arena that transforms with the tap of a button.

  
  Players use an untethered headset to freely walk through the entire laser tag arena. The props, barriers, and walls of the space are all mapped and represented in the virtual world. When players touch a wall in the virtual space, they feel the tactile wall in real life. This merging of virtual and authentic worlds is a huge leap for free roam VR.

  
  Two of the biggest draws of Limitless VR are the high capacity and high throughput, which means huge revenue potential for operators. Limitless is currently the highest-capacity free roam VR option on the market, allowing up to 16 players to compete simultaneously. In future product upgrades, this capacity will be raised to 30 players. 

  
  “Limitless VR is a huge breakthrough in free roam technology,” commented Armando Lanuti, President of Creative Works. “This is the perfect way for an existing laser tag attraction to get a refresh without any major renovations and provide an exciting new experience. Plus it’s a great fit for operators who are adding a new laser tag attraction and want to provide a dual experience in the same space.”

  
  Limitless VR experiences are designed to slot into a facility’s current laser tag operations, with a 15 minute experience that includes briefing, gearing up, and game play. Operators are able to switch back and forth between laser tag and Limitless games regardless of what laser tag equipment they use. This flexibility lets operators maximize revenue and get the most out of both attractions.

  
  Every game of Limitless is unique, with multiple themed virtual worlds and multiple character avatars. Creative Works will continue to release more themes, avatars, and game modes to help keep the guests coming back again and again.

  
  Operators can be the first to experience Limitless VR at IAAPA Expo in Orlando. Those interested can stop by Creative Works’ booths 3672 and 3871 to register to play Limitless at Andretti Indoor Karting & Games.

  
  For more information about Limitless VR, please click here.

• Creative Works Reveals Laser Tag Launch Rooms (Nov 11, 2021)

  Often times, entertainment operators (and customers) think the briefing and vesting steps are the “boring” parts of laser tag they have to do before they can have fun in the arena. But when done right, the briefing/vesting room can create an experience, engage guests, and bring a whole new level of excitement. This is why we developed our new Laser Tag Launch Rooms.

  The Briefing and Vesting Experience Has Changed Forever

  Laser Tag Launch Rooms transform the standard briefing and vesting rooms into a full experience for guests. We integrate video, audio, lighting, and atmospheric effects to level up the storytelling and build anticipation. These are all tied together to create a show before a hidden door is opened to reveal the laser tag arena.

  If you want to have the most unique and impressive laser tag experience that will keep guests coming back again and again, these Launch Rooms are your answer. They can be incorporated into existing laser tag attractions, or built as part of a brand new attraction.

• Creative Works Partners With Make-A-Wish to Grant Wishes and Create Memories (Nov 12, 2021)

  Creative Works, the attractions provider for the entertainment industry, has partnered with the Make-A-Wish Foundation of Ohio, Kentucky and Indiana.

  
  Through the partnership, Creative Works will work closely with Make-A-Wish to help them grant wishes to children who are ill or have lifetime diseases.

  
  Creative Works, whose mission statement and core belief is “to create powerful emotions and memories through immersive attractions,” has always preferred a “hands on” approach to giving back. When the opportunity arose to partner with Make-A-Wish, Creative Works immediately said yes. Wishes and memories go hand-in-hand, so it was a no-brainer for Creative Works to partner with an organization whose mission and values so closely align.

  
  “Granting a wish can be so impactful for the lives of these kids, both emotionally and mentally, and it can just be a boost for their entire family as they all walk through this healing process together. Because of that, and our desire to not just write a check and smile from afar, we’re partnering with Make-A-Wish here locally,” said Kimberly Schilling, Owner of Creative Works.

  
  In their first month of partnership, Creative Works has already helped Make-A-Wish grant 3 wishes to children battling illness, with several more projects lined up. Two of these projects were bedroom renovations for children. While a trip to Disney is often thought of as the “typical wish,” a few children wanted big upgrades to the rooms that they spend so much time in. Creative Works was able to use their talents to design, fabricate, and install decorations, furniture and murals to transform the look and feel of the rooms.

  
  “I’m beyond blessed to be part of Creative Works and to see the way that we can change lives with the attractions that we build for those around the globe. But this specifically is something that really is fulfilling for me and gets me up in the morning, to see a way that we can give back to a family here locally,” commented Schilling.

  
  As part of their partnership, Creative Works also recently provided several props for the Make-A-Wish gala in Indianapolis in August. The props were set up throughout the venue to enhance the decoration and provide photo ops for the guests in attendance. 

  
  “We have worked with Make-A-Wish for the last several years, granting wishes through donations and fundraisers. Having the chance to provide such moments for those in need through Make-A-Wish is nothing short of amazing. This year we have started to get more directly involved, with our team using their unique artistic talents and craftsmanship to help facilitate room makeovers and decor for fundraising events, while I have joined the board in hopes to provide a unique perspective from an experiential entertainment company,” said Creative Works’ President, Armando Lanuti.

  
  As mentioned in the quote above, Lanuti also now sits on the board for the Make-A-Wish Foundation of Ohio, Kentucky and Indiana. This position for Lanuti will help the two companies grow closer together, fabricate more creative solutions, and ultimately grant more wishes while creating more memories.

 Products