Dublin,  OH 
United States
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Roto is a worldwide leader for planning, design and execution of physically interactive, tactile and unique immersive attractions and public spaces. Part architectural design, part brand development, part custom technology engineering, and part themed entertainment, Roto provides comprehensive design and integrated design-build services to leading interactive museums, zoos, aquariums, theme parks, retail attractions, and brand destinations.

 Press Releases

  • Roto, a leading planning & design-build firm, has worked with the new $100 million National Museum of Military Vehicles (NMMV) to create a new immersive visitor experience.

    The museum is home to the world’s largest private collection of military vehicles and tells the stories of the people who fought in them. Inside its new 40,000 square-foot Puller Gallery, Roto has reimagined the traditional military museum by immersing visitors in the stories of Vietnam and Korean War service members through dynamic, interactive experiences.

    National Museum of Military Vehicles_roto

    Honouring the service & sacrifice

    NMMV officially opened its doors on Memorial Day 2021 and is located in Dubois, Wyoming. The 140,000 square foot museum, founded by Dan Starks, the former CEO of St. Jude Medical, features 475 fully restored military vehicles, artillery pieces, naval vessels, and aircraft. Through these, it explores the American experience in World War I, World War II, the Korean War, and the Vietnam War.

    For this project, the creative design agency set out to create exhibits that show visitors what it would have been like to serve with these vehicles, communicating not only their technical prowess but also the authentic personal stories of those who fought in them.

    “Roto’s goal was to help the museum fulfil its mission of honouring the service and sacrifice of veterans and their families,” says Allen Boerger, founding partner and COO of Roto. “To bring this to life, we put the spotlight on personal stories, real objects, and recreating authentic environments. 

    “The combination of these elements creates a fresh perspective and real a sense of immediacy. It’s history—but it’s also right here, right now.”

    National Museum of Military Vehicles_roto

    The Puller Gallery

    The Puller Gallery takes its name from General Lewis “Chesty” Puller, the most decorated Marine in U.S. history. It is home to a variety of immersive sets, media installations, themed lighting, projection mapping, and lifelike figures and interactives.

    Upon entering, visitors are transported to a series of immersive, historical scenes, such as a nighttime jungle surrounded by bamboo shoots and a projection-mapped moonlit environment full of lurking booby traps and enemy forces. They will also encounter a U.S. Firebase where a faithfully restored M109 155mm Howitzer sits at the edge of enemy territory, with an animated mural showing distant battles and helicopter operations.

    Meanwhile, The Battle of Chosin Reservoir is depicted as a frozen mountain that looms above visitors, showcasing a series of cast figures that reflect the emotion of this defeat.

    Roto’s team approached each historical section in the Puller Gallery as an experiential ‘scene’, says Boerger:

    “Our goal was to provide each visitor with an invitation to step into a historic story, whether walking through a dangerous nighttime jungle landscape or joining the arduous, windswept winter march of a convoy approaching the enemy. We want each person to experience a hint of what veterans did first-hand. And it’s so vital to get it right for veterans to ensure that their stories are told and displayed accurately.

    “This means being laser-focused on every prop, every artefact, every detail, no matter what it takes.”

    National Museum of Military Vehicles_theming and props_roto

    An authentic experience

    In order to create an authentic experience, the company also interviewed veterans and scoured hundreds of handwritten accounts. More than 300 props are used, most of which came from veterans, collectors, and surplus shops. These include ‘spike protective’ jungle boots, Psy-Ops air-dropped leaflets, and a 1960s Zenith television console.

    In addition, Roto replicated some items that could not be sourced directly. For instance, a rare Chinese Communist grenade, a U.S. military trip flare, an air-deployed motion sensor, Agent Orange barrels, and over 100 ammunition crates.

    “This is not meant to be a passive experience,” says Boerger. “It’s both exploratory and cinematic.  As visitors enter a new environment, we’ve created an ‘establishing shot’ that conveys the mood and overall story we’re telling. 

    “From there, folks encounter these powerful stories at their own pace—zooming in on historic objects, these lovingly-restored tanks, and details in the personal narratives we tell through the museum.  It’s all based on their own interest and curiosity.”

    Earlier this year, Roto collaborated with exhibit designer Studio Matthews and media designer Belle & Wissell on the redesign of the Museum of Science and Industry, Chicago’s legacy Take Flight exhibit. Roto completed fabrication and installation on the project.

  • Roto, a leading planning & design-build firm, presents the Kids Adventure Club, a 4,600 square foot immersive children’s playroom which encourages interaction through experiential play.

    Roto is pleased to present the Kids Adventure Club at NYC’s Waterline Square. Waterline Square is a new collection of luxury residential buildings on Manhattan’s Upper West Side, commissioned by leading national developer GID Development Group and designed by three respected architecture firms – Rafael Viñoly Architects, Richard Meier & Partners Architects and Kohn Pedersen Fox Associates.

    The unique new development covers almost five acres and can be found along the Hudson River, from West 59th Street to West 61st Street. This project completes the historic transformation of Riverside Boulevard that has spanned more than two decades.

    The Kids Adventure Club is custom designed and built by Roto, and is located within the Waterline Club, which is designed by the award-winning Rockwell Group.

    Roto Kids Adventure Club

    The Kids Adventure Club

    This dedicated children’s space covers 4,600 feet and is creatively themed around an Explorers Club during a golden age of travel. Here, both children and toddlers can enjoy immersive and engaging interactive play.

    They will discover the fictional founders of the Explorers Club, the daring Sea Captain and his friends Parrot and Monkey. This adventurous trio sailed from New York in the 1900s, experiencing Stonehenge, a safari in Africa, the Egyptian pyramids, Australia, the islands of Hawaii and more along the way. The Kids Adventure Club features colourful images which tell the story of their epic journey.

    Within the space, artefacts line the walls, offering chances for young guests to play and climb. There are several imaginative play opportunities available, such as a grand train and town-building zone, interactive wind and scarf totems, and a dedicated toddler and baby sensory zone. There is even a slide, a boat and safari car, as well as a reservable events room.

    The Waterline Club caters to residents of all ages and interests, with sports and fitness, swim and spa, leisure and social, creative and children’s and pets’ spaces.

    Roto Kids Adventure Club

    Roto provides design-build expertise

    Over the past 15 years, Roto has been developing its capabilities and now offers high-performance design-build capacity well beyond the standard model for interactive museums.

    Within the children’s museum sector, the company is known for its exceptional custom design and can also produce sophisticated, branded spaces for children’s play, for instance, working on high-end custom playgrounds and playspaces.

    This expertise can be seen in over a dozen boutique children’s playspaces in New York, developed by Roto alongside leading architects, interior designers, and private developers in the city. This includes the likes of Related Properties, Vornado Realty Trust, Silverstein Properties, GID, ICON Realty, Rudin Management Company, and Corcoran. Roto’s work can be seen from Hudson Yards to 220 Central Park South to 30 Park Place.

  • Roto and Brilliant join forces to expand design-build and production offerings for themed entertainment and museums worldwide.

    Leading design-build firm Roto announced today it will acquire Orlando-based custom fabrication studio Brilliant Creative Fabrication. By joining forces, the two firms will expand design-build and production offerings for themed entertainment and attractions projects worldwide, including museums, restaurants, hotels, zoos, aquariums, and other brand destinations.

    As part of the agreement, Brilliant will continue to operate in Orlando as a wholly-owned but independent affiliate led by industry veterans David Piper and Leo English. At the same time, Roto will expand operations to include a new satellite design studio in Orlando.

    The announcement builds on a trio of recent collaborations between the two firms, including Equal Justice Initiative’s Legacy Museum: From Enslavement to Mass Incarceration in Montgomery, Alabama, the Space Odyssey exhibition at the Denver Museum of Nature and Science, and the National Museum of Military Vehicles in Dubois, Wyoming.

    The partnership continues the evolution of Roto, which was founded in 2004 by Wisne, who was recently named one of the top 50 Museum Influencers of 2021 by Blooloop. Over the past two years, Roto completed 22 projects, including six museums, four children’s museums, four science centers, one aquarium, two zoos, two art museums, two branded destinations, and a theme park project. The firm has more than 75 employees working from a 60,000-square-feet facility in Dublin, Ohio, and satellite offices in Boston and Charlotte.

    Brilliant specializes in building themed environments for clients, including Walt Disney Imagineering, Universal Resorts, Miami Children’s Museum, Aloft Hotels, and Peloro Four Seasons. Its team of more than 50 artists, engineers, builders, and craftspeople work out of the company’s 50,000-square-feet manufacturing space.

    “David and Leo have built one of the industry’s most respected companies by melding old-school craftsmanship with state-of-the-art technology,” said Joseph Wisne, President, CEO, and Founder of Roto. “This partnership will enable both Brilliant and Roto to become even more brilliant by enhancing our capabilities and creating experiences that engage and inspire visitors.”

    “Brilliant’s collaboration with Roto has resulted in creating fantastic visitor experiences,” said Brilliant partner David Piper. “Our complementary disciplines and similar cultures of excellence are exciting, and the results speak for themselves.”

    Wisne added that the partnership enables the firms to offer clients stronger design-build accountability. By leveraging Roto’s expertise in strategic planning, experience design, immersive media, and interactive engineering with Brilliant’s custom fabrication capabilities, Roto and Brilliant can guarantee cost and schedule in advance, ensuring that projects finish on time and budget.


  • Museum of Science and Industry Chicago
    Case Study...

  • Case Study: Museum of Science and Industry - Take Flight

    In 2020, the Museum of Science and Industry invited Roto to reimagine the beloved Take Flight exhibit, resulting in a dramatic transformation of its signature 1964 United Airlines Boeing 727 that has wowed millions of visitors for decades.

  • Denver Museum of Nature & Science
    Case Study...

  • Case Study: Denver Museum of Nature & Science

    The Denver Museum of Nature & Science selected Roto to produce a total replacement design for DMNS' most highly interactive, non-collections-based exhibition – the 9,000 square foot "Space Odyssey," first installed more than 15 years ago. Since that original exhibit opening, DMNS has undergone significant transformation, and is today much more committed to meeting audience-specific goals, rather than purely research goals, for its primary permanent exhibitions. 

  • National Museum of Military Vehicles
    Case Study...

  • Case Study: National Museum of Military Vehicles

    Founded in 2020, the National Museum of Military Vehicles showcases the world’s largest private collection of US military vehicles with a mission “to honor the service and sacrifice of our veterans and their families.” To build upon this mission and the unprecedented collection of military vehicles, Roto thrust visitors into a series of powerful historic scenes that completely immerse the senses.

  • Mote Science Education Aquarium
    Case Study...

  • Case Study: Mote Science Education Aquarium

    Since early 2020, Roto has been working alongside architects tvsdesign on the creation of the new Mote Science Education Aquarium (Mote SEA). As the premiere exhibit design partner, the Roto team was chosen to design the aquatic exhibits and interpretation that showcase the real-world research by Mote Scientists. 

  • High-End Children's Playroom
    Case Study...

  • Case Study: High-End Children's Playroom

    Located in NYC’s magnificent Waterline Square, a new collection of luxury residential buildings on Manhattan’s Upper West Side commissioned by GID Development Group, the Kids Adventure Club is the custom designed family amenity conceived and built by Roto. 

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