How Can We Professionalize Our Shops – About KPIs, Inhouse Marketing & Product Pressure

  • Room: Conference Room 1 - Hall 2
Tuesday,September 28, 2021: 1600 - 1700


Fabian Hedderich
Managing Director & COO
TimeRide GmbH
Lukas Metzger
Head of Park Operations
Europa-Park GmbH & Co Mack KG
Stephanie Schaub
Hachez Chocoversum GmbH


In this session we will dive deep into the shelves of our shops. Do our products fit to our target group? How can we enhance inhouse marketing? How many products should we display on one meter of our shelves? Which KPIs should we monitor? The speakers of this session share their knowledge to inspire you to rethink everything.

Translation from English to Spanish and from Spanish to English will be available in this session.


All participants are requested to be fully vaccinated* or to have a negative Covid-19 test. It is the participants’ sole responsibility and personal accountability to observe those rules. IAAPA will not do further checks.

* A person is considered fully vaccinated 2 weeks after the 2nd dose of a two doses vaccine, or 4 weeks after one dose of a single dose vaccine.


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