Reoewein Niesten

Founder & CEO


Founder and CEO Conceptional.
Learned his trade at renowned international F&B companies and he developed gradually his own view on branding and concept development. Many years he was responsible for concept development and marketing at HMSHost Europe. Middle East & Africa, and worked with many international and national concepts. Reoewein combines an entrepreneurial way of thinking with an openness to change and creativity, which enables him to flexibly respond to constant market changes and the need and wishes of customers. Strong (international) ties with Leisure Industry such as Theme parks such as De Efteling as well as many leisure parks resorts & community through executed and ongoing Food & Beverage projects.

Main focus: Food & Beverage Strategy, Concept development , Placemaking and organizational transformations


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