James Wallman

World Experience Organization


JAMES WALLMAN is an experience designer, strategist and thought leader. He is the Founder/CEO of the WXO, the World Experience Organization; an Executive Committee Member of EXPRESSO, the Experience Research Society; and the author of two international best-selling books on experiences and the Experience Economy. His first, Stuffocation (self-published, 2013; Penguin, 2015) introduced the term ‘experientialism’ and forecast the rise of experiences we see today. The Financial Times named his second, Time And How To Spend It (Penguin, 2019) a “Book Of The Year”. He is a Sector Specialist, Experience Economy for the UK’s Department for International Trade. Since 2004, he has been forecasting trends, designing experiences and advising brands on strategy. Clients inc American Express Avis, Disneyland, IDEO, Ferrero Rocher, HSBC, KFC, KPMG, Kuoni, National Portrait Gallery, Ogilvy. He runs the advisory firm, The Future Is Here. He is a keynote speaker, having given talks from Mountain View to Shanghai, at venues inc TEDxLSE, TEDxManchester, Google HQ, 10 Downing Street, ILTM, and ABTA. He has appeared on the ABC, the BBC, the CBC, MSNBC, and many radio stations. His writing and thinking has appeared in the Economist, the New York Times, Le Monde, and many others. He is an Ambassador for eco charity Global Action Plan, an advisory board member for Carbon 13, a Cambridge, UK-based venture builder for the climate emergency, and an Advisor at the Transformational Travel Council. He has studied Classics, Journalism and Entrepreneurship at the universities of Oxford, London, and Cambridge. He’s also a Dad to two awesome kids.


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