Opening Keynote by Doug Lansky on Futureproofing the Attractions Industry

  • Room: IAAPA Theatre - Hall 2
  • Session Number: OK
Tuesday,September 28, 2021: 0900 - 1000


Doug Lansky
Travel Journalist and Tourism Advisor


Hear from Doug Lansky, distinguished travel journalist and advisor, on how attractions can find a balance between profit and smart preparation – aka “futureproofing”. After an unprecedented year, Doug will discuss lessons learned – and not learned – how to prepare for crisis, and most importantly how to stay open and gain guests’ trusts. Learn how you can prepare now for the next emergency so it’s built into the framework of your business, and discover how the attractions industry can lead the way for all aspects of smart recovery preparation.

IAAPA CERTIFICATION: 1 credit hour towards IAAPA Certification renewal. 

NOTE(S): Must be 18 or older to attend. Expo badge required to attend.

COST: Free to attend.

SPONSORS: Silver - Interlink LG / Outdoor Factory



All participants are requested to be fully vaccinated* or to have a negative Covid-19 test. It is the participants’ sole responsibility and personal accountability to observe those rules. IAAPA will not do further checks.

* A person is considered fully vaccinated 2 weeks after the 2nd dose of a two doses vaccine, or 4 weeks after one dose of a single dose vaccine.


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