In response to the labor crisis impacting the green industry, Horizon Distributors is launching a new program focused on labor-saving products developed to help landscape professionals reduce their dependence on manual labor and reduce labor costs.
According to Mary Martinez, Director of Marketing for Horizon, the purpose of the campaign is to raise awareness for products that, while not new, have not yet been fully embraced by the landscape industry. “We hear over and over from our customers that they have been hamstringed by the current labor environment,” explains Martinez. “Our intent was to identify solutions and help green industry professionals use the tools available to help fight the labor shortage.”
Products in the campaign include everything from wide deck mowers to WiFi controllers, and services like Horizon’s 24/7 online ordering platform, created to reduce the amount of time landscapers spend picking up supplies every day. Each campaign steps through time savings, cost savings, and results.
The campaign will be launching across several digital platforms including Facebook, LinkedIn, YouTube and their website horizononline.com. Horizon plans to continue to add to the campaign by featuring marketing materials to help landscapers sell some of these products to their clients.
To learn more about the campaign, visit http://info.horizononline.com/acton/media/33025/labor-saving-solutions-from-horizon
About Horizon Distributors, Inc.
Horizon is a professional distributor of turf irrigation products, outdoor power equipment, fertilizers and allied products serving the professional turf, landscape and golf markets. Horizon currently operates 60 sales centers in Arizona, California, Colorado, Florida, Idaho, Maryland, Nevada, Oregon, Texas, and Washington, representing brands including Rain Bird, Hunter, Toro, Exmark, Echo, RoundupPro, Vista, Unique and FX Professional Lighting. For more information about Horizon, visit www.horizononline.com