The Because Adult Care brand is rapidly growing (89% CAGR in 6 yrs) and expected to hit $50M in 2023, driven by our mission to bring innovation across a suite of products for aging adults to lead healthy, joyful lives. Because Market, a successful DTC Incontinence brand is positioned to transform the incontinence category. We care about sustainability. Our underwear and pads are made in a carbon neutral facility, made with plant-based cellulose, 35% PCR in our packaging, and are made in the USA.