REDEFINE NUTRITION dba REDEFINE FOODS
Redefine Nutrition, embarked on its voyage with Finaflex® in 2008, started by lifelong friends Kyung Kim and Bryan Krause. Originating as a modest nutrition store in Atlanta, GA, Finaflex® has since matured into a globally renowned Dietary Supplement and Snack brand. Its pioneering offerings, including the iconic Stimul8® and PX Pro Xanthine, have reshaped the supplement landscape.
In 2023, Finaflex® welcomed Purus Labs® into its family. Established in 2008 by Brandon Smith, Purus has gained acclaim for pioneering scientifically validated formulations, which have been the focus of university research. Guided by President Shawn Moe, they consistently introduce fresh innovations such as the Protein Crispy Treat and NOXygen® Ready-to-Drink.
In February 2024, Finaflex® will officially introduce Redefine Foods, a hub for wholesome snacks. Under its roof, you'll discover iconic delights like the Protein Pie – a collaboration with the iconic Moon Pie®, The Oatmeal Protein Pie, and the Skippy® Oatmeal Protein Pie, a tasty partnership with Skippy® Peanut Butter.