Wella

• Booth: N222

Meet Wella & Thunderbird – two brands under one roof with one mission: To innovate everyday foods you love made with only simple, delicious ingredients. From superfood energy bars, oatmeal alternative and cookies to granola and more, there's something for everyone.

Brands: Thunderbird Real Food Bar

 Press Releases

• Wella Reveals Cookie Innovation—Yes, COOKIE—at Expo (Mar 07, 2024)
  PRESS RELEASE: Wella Reveals Cookie Innovation—Yes, COOKIE—at Expo  
   
  Austin, TX, March 8, 2024—Wella, a CPG manufacturer of everyday delicious snack foods—announced today their most recent functional indulgence innovation: Cookie Bars! A bar in the refrigerated section that is literally a cookie. One you can mouth-water over while fueling your body with superfoods. 
   
  Why make a cookie powered by superfoods? Because everyone in the better-for-you space is looking for functional indulgence in 2024. And Wella is here to deliver.  
   
  Organic, non-GMO, gluten-free, vegan, plant-based and kosher, cookie bars are packed with whole grains, oats, nuts and seeds to deliver the fuel fix everyone is looking for. You won’t find anything fake or refined here. Say a BIG “Hello!” to omega 3s, fiber and plant protein with these indulgent, functional cookie bars. Available in four mouth-watering, decadent flavors: Chocolate Chip, Mocha Maca, Chocolate Banana Walnut and Mixed Berry.  
   
  Stop by Booth N222 in the North Hall March 13th through March 15th and taste them all yourself!  
   
  ____________________________________ 
  For further information:  
  Em Perdue • Director of Marketing • em@wellafoods.com  

• Thunderbird Soars into Expo with 4 New Flavors (Mar 07, 2024)
  PRESS RELEASE: Thunderbird Soars into Expo with 4 New Flavors 
   
  Austin, TX, March 8, 2024—Thunderbird, a CPG manufacturer of real food energy bars, announced four NEW flavors today leading into Expo West, New Hope's Natural Food Product show, happening next week in Anaheim, California. THAT'S RIGHT! Drumroll please... the Thunderbird team is pumped to reveal peanut-butter-forward flavors with Peanut Butter & Jelly, Crunchy Peanut Sea Salt, Peanut Butter Brownie and Peanut Banana Walnut. All gluten-free, non-GMO, vegan, plant-based and with <1g or 0g added sugar. 
   
  Now, some reading this press release may ask, “Doesn’t Thunderbird only make paleo bars?” – and you’re right to ask! Up until 2024, the Thunderbird line has never included peanuts, which make all of the bars to date paleo. So, why introduce non-paleo bars? True to brand, Thunderbird asked consumers what they want via an extensive research project to understand if existing and prospective customers desired bars with peanuts in them. You guessed it, the overwhelming majority came back shouting “YES, GIVE US THE PEANUTS!”. And here we are. And because peanuts have fiber, B vitamins, vitamin E, minerals, antioxidants and more in them – adding these bars to the line perfectly fits into the clean fuel ethos of Thunderbird bars.  
   
  Stop by Booth N225 in the North Hall March 13th through March 15th and taste them all yourself!  
  
   
  ____________________________________ 
  For further information:  
  Em Perdue • Director of Marketing • em@wellafoods.com 

• Could Oatmeal—Without the Oats—Be the Hot NEW Breakfast Hack? (Mar 07, 2024)
  It could. And it is!!!  
   
  Austin, TX, March 7, 2024—Wella, a CPG manufacturer of everyday delicious snack foods—is excited to get the Expo West crowd over to their booth to see what all this fuss is about. Their oatmeal alternative, Wella Grain-Free Cereal, is so versatile, nutritious and delicious it deserves a huge spotlight for 2024 shoppers.  
   
  This powerhouse of a product has no added sugar and is organic, non-GMO, gluten-free, vegan, paleo, plant-based and kosher. Enjoy it like traditional, hot oatmeal or (literally) the cooler, overnight-oats way. Its versatility and portability make it the new go-to for really any time of day. The kids love it, too! 
   
  Compact, convenient and kinda low-key cute, these mighty single-serve Grain-Free Cereal packets can live in your pantry, your car, your purse, your bag, your kiddo’s backpack. Airplane travel, road trips, easy breakfasts, camping buds... the list goes on!  
   
  But why no oats? Why grain-free? What’s the deal with that? The superfood base of ingredients including almonds, chia, flax and coconut makes you feel fuller, longer. And at Wella, we know how important it is for people to get the most out of what they’re putting in their body. Not only from a health perspective, but also a cost perspective. Grain-Free Cereal is packed with nutrients and makes you feel fuller, longer. Being grain-free also helps us reach the large percentage of shoppers looking for options that support a variety of health or lifestyle related goals. And whether you’re someone trying to reduce or avoid grains or not, it fuels you in the best way – with only real food.  
   
  Available in five mouth-watering, decadent flavors: Apple Cinnamon, Original, Snickerdoodle, Cranberry Pecan and Pumpkin Spice. Stop by Booth N222 in the North Hall March 13 through March 15 and taste it yourself!  
   
  ____________________________________ 
  For further information:  
  Em Perdue • Director of Marketing • em@wellafoods.com